A sustainable content strategy is essential to improve the trust of your brand for relevant products and services and to significantly strengthen the brand signals in the competitive environment. Our content marketing and SEO experts work with your company in dialog to develop the perfect content roadmap for measurable success - for your target audience and for Google.
We turn the U.S.E.R. principle into your model for success
A permanently designed content strategy first includes an analysis of the brand strength in organic visibility, existing rankings, conversion rate and the willingness of your visitors to interact - and an inventory of the target group-compliant address, information density, touchpoints and the general competitive situation in the online environment.
From this, we derive the precise editorial plan and create content that inspires your target group and creates real added value - on the website, in your social media environment, in the newsletter and via advertising content on other platforms (link building).
We want to know exactly before we make recommendations. This sets us apart from other agencies and requires expertise, experience and, above all, an irrepressible passion for content marketing and first-class online content.
With the U.S.E.R. principle developed by us, we have developed an action model that can be scalably applied to all content marketing projects. Your advantage: We explain step by step and at any time understandably what we do and what success we expect for your domain. U.S.E.R. is an acronym and stands for "Understanding", "Structure", "Engagement" and "Ranking".
Understanding is the first step of a successful collaboration. Our goal is to work with you to identify the key brand promise that makes your services and products unique. In short: to develop the perfect branding. Important to us are not only the competitive situation and untapped potential, but the needs ("user intent") of your core target group. "What information is relevant for your visitors to make a decision"? Which steps of the customer journey do we have to cover comprehensively on the content side in order to make online users aware of your brand (awareness), to inspire them for your brand (trust), to persuade them to make a transaction (conversion) and finally to inspire them permanently (customer loyalty). We provide answers to these questions - based on data, of course.
Once we have aligned the online compass, it's time to take inventory. Based on an SEO-driven keyword analysis, we determine the strengths and weaknesses of the existing site, qualify and quantify the content in the form of an audit, and derive sustainable optimization measures. We provide concrete answers to the questions "Which existing pages may need to be split (separation), merged (cumulation) or renewed (refresh) to send strong signals to Google?" and "Which content formats need to be completely rebuilt to close content gaps and drive the interconnectedness of information offerings?" From this, we create an editorial plan and design online campaigns that are also aligned with the regional and seasonal needs of your target audience, if desired. Important: Of course we plan and produce SEO texts according to strict Google guidelines. But our texts, infographics and videos are geared to the needs of your customers, not those of search engines.
Now it's all about visuals, likeability and interaction offers. In the engagement phase, we jointly define the content design and templates according to strict UX specifications. Visual language, call-to-action placement and wording, content structure and length, integration of interactive elements, internal linking, linguistic style and tone: We design websites that are structurally and content-wise very close to the interest of your users and that ensure the longest possible dwell time - on the page and the domain. Because that is relevant for the "rankings".
"Rank 1" on Google is our goal. Almost always. For your offers and our content and the keywords that are typed into Google thousands of times a day. And we often succeed. Because our content team has the editorial skills to write first-class texts that quickly get to the heart of the message. With in-depth advice know-how. With clear appeals. Even with wit and tongue-in-cheek charm, if the brand needs it. But always according to strict SE guidelines. Thanks to our in-house SEO tool suite OneProSEO, we easily determine the keywords (mandatory versions, optional versions, W-questions, suggestions) and write texts that inspire customers and Google.
diva-e has years of experience in the conception and implementation of sustainable content strategies. More than 20 passionate content consultants and editors work daily on texts, images, infographics and videos that strengthen the online presence of major brands from the travel, finance, retail and automotive sectors. We know the rules of the B2C game as well as the specifics of the B2B segment.
We have been successfully supporting major brands such as Allianz, BMW, Alltours, Euronics, Edeka and Tchibo for years.