In recent years, the demands of Google & Co. on the content of a website have risen continuously. No wonder: content that is both user and search engine friendly has become a key ranking factor. But what criteria does a text actually have to meet in order to rank at the top of Google and satisfy user needs at the same time? Learn from our experts in SEO and content marketing.
Learn from our experts how to create SEO content that your users really want to read.
In our SEO content workshops, we explain how to optimally prepare content for specific target groups and create relevance for Google. The experts from our SEO and content teams impart SEO knowledge in a practice-oriented manner in the training sessions: Keyword research, content workflow or the quality check of texts are some of the topics we work on together. We design the workshops according to your information needs - so that you can set targeted focal points and, if necessary, realign your content marketing.
Our SEO Content Workshop provides you with practical basic knowledge regarding SE-optimized writing and enables the participants to write optimized texts themselves, to create content refreshes or to track important SEO parameters.
... you know the most important rules for texting SE-optimized writing
... you produce content that will Google will places in top positions in the SERPs
... you produce your own unique content that engages with your target group
We coordinate the focus of our seminars with you: Is there already previous knowledge in the area of search engine optimization? Are there existing content pages that should be analyzed and optimized? Who should be trained within your company? Should the workshop take place as an in-house seminar or remotely? We clarify all these questions in advance so that we can respond to your specific wishes.
The importance of search engines: Why does everything revolve around SEO?
Crawling, indexing & Co.: How do search engines work?
Content marketing strategy: What role do targeting and the customer journey play?
Data-based topic research: researching topics successfully
Keyword research: from keyword strategy to the perfect keyword
Search snippet optimization: writing successful metadata
SEO content creation: the most important rules for Google-optimized writing
Video integration: making video content accessible to search engines
Internal linking: guiding users and Google successfully through content
SEO and content marketing tools: Which ones do you really need?
... and much more
Our SEO Content Workshops are aimed specifically at companies with their own in-house editorial or marketing departments that would like to create content themselves or have it created and understand the principles of se-optimized writing. They are equally useful for customers from the B2C and B2B segments.
We tailor the length of the workshop entirely to your wishes: Whether a half-day as a crash course or a seminar spread over several dates - we will find exactly the variant that fits your needs.
Basically, you do not need to prepare for the workshop. In the interactive part, we work on real practical examples. Are there areas of your website that you would like to look at in more detail? No problem: Tell us about them during our preliminary discussion so that we can specifically address them during the seminar. More preparation on your part is not necessary.
Absolutely: The workshop forms the ideal basis for jointly developing or revising the optimization potential and content strategy of your website after a content audit. We are at your side with our expert knowledge.
Contact us for a no-obligation preliminary talk about an SEO Content Workshop that really suits you and your company. Free of charge, of course. Bettina Körtge and Michael Göpfert look forward to your call or e-mail.