A corporate blog is an underrated instrument in content marketing for e-commerce retailers and businesses.
This format helps build trust with potential and existing customers and forges even closer connections. This brings relevant traffic, more conversions, and satisfied regular customers.
Expertise + relevance = satisfied & converting visitors
Among other things, corporate blogging is important in achieving three important goals of your content marketing: Trust, conversion and traffic.
You gain reader trust with the expertise you provide in blog texts. This becomes very important later in the conversion of visitors into customers. This is because only those who have developed trust will opt for a service or product. A blog constantly updated with new contributions also achieves more rankings and thus boosts traffic via search engines. At the same time, blog content can easily be shared on social media. In this way, you gain additional visitors and become somewhat more independent from Google.
Regular visitors are an important factor for a blog’s success. The goal has to be not only to attract “one-time traffic” via SEO or social media, but to direct visitors regularly to the blog. Here, success depends on stirring content with added value.
We work with you to create a comprehensive editorial plan so that blog content doesn’t stagnate. Topics of particular importance to your customers are defined during close consultation. In this way, you create relevance and, as your reward, gain satisfied visitors to your site who trust your business.
Corporate blog services:
- Starting with 5 texts per month
- Editorial plan
- Topic research
- Keyword research
- Image research (optional)