Data & Intelligence
- Data & Intelligence – Wir entwickeln wunschgemäß und passgenau für Sie.
Merge your data for targeted analysis
Every single day, your company collects data within many different applications and channels such as social media, advertising and newsletter tools. All these applications store data that is usually analyzed separately for each application. However, targeted analyses are only possible if all data is merged and consolidated in one tool.
We enable a simple and comprehensive data collection. With just one click, you have all relevant information from all your marketing and sales channels stored in one tool - ready for analysis and interpretation!
Our diva-e data experts support you with the set up and configuration of web tracking solutions, for example Google Analytics, Matomo, Adobe Analytics, Etracker or Open Web Analytics. We also offer custom connectors to CRM systems such as Salesforce, Zoho, Pipedrive or Highrise, to ERP systems such as SAP BusinessOne, Sage 100, Microsoft Dynamics NAV and to customer data platforms. Due to our strong technology partnerships, we also provide plug-ins for various shop systems such as Magento, Spryker, Hybris, Oxid or Intershop. The connection of social media systems is another option, as is the installation of the Google Tag Manager.
We use the tracking tools SAS® Customer Intelligence 360 for Customer Journey Tracking, Adobe Analytics and Google Analytics 360 to support your efficient and intelligent data collection. For effective (big) data management, data collection from various source systems as well as visualization, we use the BI platform Qlik Sense Enterprise. With the leading intelliAd Suite, we do also offer our own powerful tool for integrated tracking, reporting and bid management.
The more data you merge and consolidate, the better conclusions you can draw. Whether web tracking, advertising, social media or newsletters - collect and merge data from all your marketing and e-commerce channels to get the most out of your data. Say goodbye to tool-dependent data silos and establish smooth collaboration across departments through integrated data management.