Google Marketing Platform
To provide advertisers with accurate results and reliable marketing data, diva-e uses the Google Marketing Platform (GMP), which combines all Google services around campaigns, analysis and personalisation. With GMP, complemented by diva-e's expertise, you gain new insights into user behavior and the ability to effectively manage your online marketing.
As Google premier partner, diva-e has access to the latest developments of the company. Our team has always included licensed Google specialists who provide you with the new technologies and assist you with their implementation. With our extensive knowledge of the Google Marketing Platform (GMP), we support you in the application of the numerous modules. With the GMP, we help you to better understand your users and to set up and control digital campaigns optimally.
GMP modules at a glance
This module combines the former DoubleClick products Bid Manager, Campaign Manager, Studio and Audience Center. It enables the planning and management of programmatic advertising campaigns using audience data.
The campaign management module simplifies bid control, inventory management and administration. The tool can also be used across search engines.
Compared to the free version Google Analytics, this module offers more comprehensive analysis options, personal support and options for the integration of interfaces.
With this tool, data from over 500 different sources can be displayed in a collected form. In addition to Analytics, Ads or the Search Console, 3rd party sources can also be used.
By means of A/B testing, this tool ensures conversion optimisation. By linking it with other modules, defined user groups can be imported and personalised.
The market research tool effortlessly creates surveys and the corresponding evaluation.
The module helps to manage marketing tags.
The modules interlock seamlessly to facilitate workflows and the exchange of information. The administration interface of the Google Marketing Platform also allows users and permissions to be quickly set up and customised.
diva-e Consulting: 360 degree campaign management with Search Ads, Display & Video
diva-e has specialised in particular in consulting services for the modules Search Ads 360 and Display & Video 360. Both modules offer a comprehensive campaign management and an uncomplicated administration and measurement of data. In addition, Display & Video 360 scores points with a combination of creative strategies as well as data and media plans, an extended target group management and premium inventory of leading broadcasters, publishers and Google media.
Search Ads 360 delivers comprehensive analysis and real-time data for all devices, channels and formats as the basis for the best possible campaign optimisation. Not only is data-driven campaign management possible, but also individual adjustments based on campaign, ad and keyword templates.
For the modules Search Ads 360 and Display & Video 360, we offer you full-service implementation, consulting services and ongoing support from our in-house team of Google specialists.
Our services in the area of Full Service Implementation Search Ads 360
Audit of the existing technical infrastructure
Workshop to develop requirements, goals and KPIs
Creation of an implementation concept based on the workshop
Conversion of the technical implementation
Setup of account and interface
Training on the use of the tool
Quality assurance
Ready-to-use handover of the account
Final report and documentation of the implementation
Consulting and creation of an individual concept for the campaign setup
Consulting and feed optimisation according to the desired campaign structure
Setting up automation processes for campaign management
Ongoing Consulting & Support Services of our Inhouse Team (Managed Service) for Search Ads 360
Consulting on use cases / implementations in the tool
Technical support in the area of tag management
Transfer and implementation of Google Updates
Operational support on a project basis (representation, peaks, etc.)
Training/onboarding of new employees
Full Service Implementation Display & Video 360
Status quo analysis: current setup, data sources and technical infrastructure
Workshop to develop requirements, goals and KPIs
Consulting and initial, individual concept for campaign management
Creation of a DSP setup concept based on the workshop and data sources to be considered
Realisation of the implementation
Setup of account and interface
Training on the use of the tool
Quality assurance
Ready-to-use handover of the DSP account
Final report and documentation of the implementation
Ongoing Consulting & Support Services of our in-house team (Operating Support Service)
Consulting on use cases / implementations in the tool
Transfer and implementation of Google GMP
Functional updates and use of the updates
Operational support on a project basis (representation, peaks, etc.)
Training/onboarding of new employees
Reporting, analysis and optimisation of the campaign can be booked as an optional additional service
Module im Überblick
Display & Video 360
Search Ads 360
Analytics 360
Data Studio
Optimize 360
Surveys 360
Tag Manager 360
Die Module greifen nahtlos ineinander, um Arbeitsabläufe und den Austausch von Informationen zu erleichtern. Die Administrationsoberfläche der Google Marketing Platform ermöglicht es zudem, Benutzer und Berechtigungen schnell einzurichten und anzupassen.
diva-e steht Ihnen zur Seite
Search Ads 360
Display & Video 360
Ongoing Consulting & Support Services unseres Inhouse Teams
Questions about the Google Marketing Platform? Get in touch!
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