The State of Commerce Experience

With guests from Forrester and Bosch Power Tools - sponsored by Bloomreach and diva-e

The State of Commerce Experience in DACH

‘The State of Commerce Experience’ is a definitive research study conducted by Forrester Consulting on behalf of Bloomreach, providing a sweeping view into the state of digital commerce experience today. Based on a two-part global survey before and after the Covid-19 crisis began, this comprehensive study examines the latest commerce experience trends and the impact of the pandemic on consumer behaviors and business priorities.

Nehmen Sie an der ersten in einer Reihe virtueller Veranstaltungen teil, bei denen wichtige Ergebnisse aus der Forschung zum „State of Commerce Experience“ präsentiert werden. Der Fokus liegt dabei auf der DACH-Region.

Seit Beginn von Covid-19 hat sich der eCommerce zur wichtigsten "Einkaufsstraße" für deutsche Käufer entwickelt, und 50% der Kunden kaufen heute Produkte ein, die sie noch nie zuvor online gekauft haben. Bei einer solch dramatischen Verlagerung hin zum Online-Handel ist eine effektive Strategie für den digitalen Handel von entscheidender Bedeutung. Diese virtuelle Veranstaltung ist ein Muss für jedes Unternehmen in der DACH Region, das durch die sich ändernden Marktbedingungen steuern und mittel- bis langfristige Strategien und Prioritäten im aktuellen wirtschaftlichen Umfeld festlegen muss.

Diese virtuelle Veranstaltung bietet Folgendes:

  • Eine exklusive Aufschlüsselung, wie deutsche Unternehmen derzeit im E-Commerce-Geschäft agieren.

  • Ein vergleichender Blick auf den DACH-Markt vor und nach dem Ausbruch der COVID-19-Krise.

  • Spannende Einblicke in die Erfahrungen des digitalen Handels heute und die Auswirkungen auf die Zukunft nach Covid.

Dauer: ca. 90 Minuten

Meet the speakers

Nick serves application development and delivery (AD&D) professionals. He specializes in video technologies, digital asset management (DAM) for customer experience, and personalization. In the video space, he covers online video platforms for sales and marketing and enterprise video technologies for training and employee experience. Nick also researches DAM, which has become a cornerstone technology for enterprises as they dramatically increase their creation of rich media content like images, video, and 3D assets. On the personalization front, Nick is exploring how personalized customer experiences live at the intersection of data and content.
Nick Barber
Senior Analyst, Forrester
Since the WorldWideWeb has existed as we know it, Sirko Schneppe has been using it for his business success. Already during his studies in the 90s, the graduate in business informatics dealt with the emerging Internet and quickly became part of the steadily growing community of e-commerce experts in Germany. This gave him the opportunity to gain extensive experience in building various online business models from the very beginning until today. In 2003, the serial entrepreneur founded the e-commerce service provider Ageto together with Sascha Sauer and Patrick Israel and was one of the creators and co-founders of diva-e. Today, he is responsible for sales, marketing and business development.
Sirko Schneppe
Founder & CSO diva-e Platforms
Brady Murphy has over 15 years of Digital Marketing, Ecommerce and Web Analytics experience across retail and consumer packed goods. Brady has spent the last 5 years working in the Robert Bosch Power Tools Business Digital Group in United States and Germany. He is currently the Global Capability Owner, B2C Digital Solutions at Robert Bosch Power Tools in Leinfelden-Echterdingen.
Brady Murphy
Bosch Power Tools Global Capability Owner, B2C Digital Solutions