Here's what you'll learn in the webinar:
About 1.5 years ago, we started our proof of concept of the Adobe Experience Platform together with Telefónica Deutschland. A lot has happened since then and now we are live with AEP and the company is in the midst of transforming into an omnichannel marketing rockstar. In this webinar, we'll talk with Thomas Forster and Philip Dietrich about the challenges we've faced as a team along the way, their experiences with the Adobe Experience Platform as the technical foundation for Telefónica's transformation, and their key learnings from the process.
Date: July 13, 2022, 2 pm
Duration: approx. 60 minutes
What makes an omnichannel marketing rockstar?
What lessons have we learned in 1.5 years with AEP?
What would we do differently or better today?