On-demand Webinar: Automotive Aftermarket re-invented

Best4Tires as Leading Digital Service Provider & Market Place

It's no secret: good customer relationships are becoming increasingly important for companies. If you want to gain a competitive advantage, you have to continuously improve them. But what will customer relationship management look like in the future? What trends are there and what are the latest best practices? Answers can be found at our (online) Barcamp.

With the title "Automotive Aftermarket re-invented - Best4Tires as Leading Digital Service Provider & Market Place" diva-e will take a closer look at the automation of sales and marketing processes together with experts from Best4Tires and Salesforce.

The expert panel panel discussed topics including:

  • The Story Behind: Best4Tires as Leading Digital Service Provider and Marketplace.

  • CRM as a strategic cornerstone for the Best4Tires DCX strategy

  • Target group identification and targeting with Salesforce

  • Omnichannel CRM for an optimized B2B and B2C customer approach

  • Outlook: "Next Level B2B Marketplace" and the importance of CRM

  • B2B and B2C: How big is the difference?

  • Challenges and opportunities in the B2B CRM environment.

Watch online now:

The speakers

As CMO, Ulrike brings extensive automotive expertise from more than 20 years of experience at well-known companies in the areas of retail and marketing. As Chief Marketing Officer (CMO) of Best4Tires Holding GmbH, she is responsible for the digital transformation of the company into a leading European B2B tire trading platform. Prior to that, she was responsible for Marketing & Brand, End Customer Communication and E-Commerce at A.T.U.. At BMW, she established loyalty/CRM programs for the BMW and MINI brands in Europe.
Ulrike Wortmann
CMO | Best4Tires
Maximilian is a seasoned Chief Executive Officer with proven experience in the Internet industry. His expertise lies in the areas of digital strategy, search engine optimization (SEO), business intelligence, business development and marketing strategy. He is a strong business development professional with a Bachelor of Applied Science (BASc) majoring in Business from Johann Wolfgang Goethe University Frankfurt am Main.
Maximilian Albert
Regional VP | Salesforce
Florian Weckesser
Manager Strategy Consulting | diva-e
As Managing Director Consulting & Data, Frank Rauchfuß is responsible for diva-e's consulting and data services. Frank has been active in e-commerce since 1998 and has been instrumental in shaping the rapid developments of online business in start-ups and various companies. Online marketing, online sales, new product development and digital transformation are his areas of expertise. As a long-time executive in companies, he knows exactly what potential the networked control of online and offline channels brings with it. Frank knows the opportunities along the customer journey and increases the performance of customers with his expertise. He supports advertisers in successfully leveraging their treasure trove of data. Frank is also a sought-after speaker in the areas of digital transformation, product innovation and performance marketing.
Frank Rauchfuß
Managing Director Consulting & Data