On-Demand Webinar: Trends and Challenges in DXP

All about Personalization, Time-To-Value and Interoperability

Here's what you'll learn in the webinar:

DXP - There is hardly a marketer who hasn't stumbled across these three letters this year. But why are they also interesting for IT professionals? In our webinar, we go into the current trends around the topic of DXP. We provide insights into real case studies from the insurance & banking, and commerce sectors in B2B and B2C and show how well-known companies such as Talanx and Eppendorf have mastered challenges on the DXP topics of personalization, time-to-value and interoperability.

Key Takeaways:

  • Interoperability and integrability is one of the essential features from both a technical and business perspective - a DXP is a glue that connects all channels, touchpoints, systems and creates a unified user experience

  • The idea of personalization has been around for a very long time, but only now with DXP are the tools available to make audience-specific personalization user-friendly and straightforward

  • A short time to market is essential - better to start and expand quickly than wait a long time

The speakers

Tim Rother has a professional background in strategic product management, marketing, project management and sales. His current focus is on the further development and future direction of FirstSpirit DXP as one of the market-leading systems.
Tim Rother
Product Manager (Globale Product Strategy), e-Spirit AG
Joachim Weiß studied physics and spent almost 10 years at Netpioneer GmbH, which became part of diva-e in 2016. He has been there for 5 years now and currently holds the position of Director Sales.
Joachim Weiß
ehem. Director Sales, diva-e