On-Demand-Webinar: Recency, Frequency, Monetary (RFM) Scoring

Use of the RFM score in the Adobe Experience Platform (AEP)

Here's what you'll learn in the webinar:

Adobe is shaking up the online marketing market with its new Adobe Experience Platform (AEP), giving subject matter experts a powerful tool. The platform's goal is to link a wide variety of data based on one or more commonly known identifiers and then analyze, segment, target, and more with the resulting profiles.

This webinar will introduce the topic of scoring using the RFM (Recency, Frequency, Monetary) score, which can be calculated, scheduled and used in the platform.

Artur Rutkiewicz
Analytics & Targeting Consultant, diva-e

Watch online now (German only):

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Necessary for using the AEP is the high quality of the source data. To ensure this, an ETL tool can be helpful to pre-filter, merge, transform, etc., data. In this regard, Informatica Intelligent Cloud Services' Data Integration Services provides a toolset aligned with the AEP presented in this webinar.

This webinar will introduce the topic of scoring using the RFM (Recency, Frequency, Monetary) score, which can be calculated, scheduled and used in the platform.

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diva-e Analytics & Targeting Consultant Artur Rutkiewicz and his internal involvement with the Adobe Experience Platform (AEP) have also contributed to the Adobe Experience League on the documentation of AEP usage.

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Learn more and read the complete documentation in the AEP section of the Adobe Experience League learning platform.

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