Here's what you'll learn in the webinar:
Adobe is shaking up the online marketing market with its new Adobe Experience Platform (AEP), giving subject matter experts a powerful tool. The platform's goal is to link a wide variety of data based on one or more commonly known identifiers and then analyze, segment, target, and more with the resulting profiles.
This webinar will introduce the topic of scoring using the RFM (Recency, Frequency, Monetary) score, which can be calculated, scheduled and used in the platform.
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Necessary for using the AEP is the high quality of the source data. To ensure this, an ETL tool can be helpful to pre-filter, merge, transform, etc., data. In this regard, Informatica Intelligent Cloud Services' Data Integration Services provides a toolset aligned with the AEP presented in this webinar.
This webinar will introduce the topic of scoring using the RFM (Recency, Frequency, Monetary) score, which can be calculated, scheduled and used in the platform.
AEP documentation with diva-e
Our contribution to the Adobe Experience League
diva-e Analytics & Targeting Consultant Artur Rutkiewicz and his internal involvement with the Adobe Experience Platform (AEP) have also contributed to the Adobe Experience League on the documentation of AEP usage.
In the module Extract, Transform, Load data using a 3rd party ETL tool, users learn how to position an ETL tool in an enterprise ecosystem.
Extract, Transform, Load (ETL) is a process of unifying data from multiple, possibly differently structured, data sources into a target database.
Learn more and read the complete documentation in the AEP section of the Adobe Experience League learning platform.
