The State of Commerce Experience

With guests from Forrester and Bosch Power Tools - sponsored by Bloomreach and diva-e

The State of Commerce Experience in DACH

‘The State of Commerce Experience’ is a definitive research study conducted by Forrester Consulting on behalf of Bloomreach, providing a sweeping view into the state of digital commerce experience today. Based on a two-part global survey before and after the Covid-19 crisis began, this comprehensive study examines the latest commerce experience trends and the impact of the pandemic on consumer behaviors and business priorities.

Join the first in a series of virtual events presenting key findings from research on the State of Commerce Experience. The focus will be on the DACH region.

Since Covid-19 began, eCommerce has become the main "shopping street" for German shoppers, and 50% of customers now buy products they have never purchased online before. With such a dramatic shift to online commerce, an effective digital commerce strategy is critical. This virtual event is a must-attend for any company in the DACH region that needs to navigate changing market conditions and establish medium to long-term strategies and priorities in the current economic environment.

This virtual event offers the following:

  • An exclusive breakdown of how German companies are currently doing in the e-commerce business.

  • A comparative look at the DACH market before and after the onset of the COVID-19 crisis.

  • Exciting insights into the digital commerce experience today and the implications for the post-Covid future.

Meet the speakers

Nick serves application development and delivery (AD&D) professionals. He specializes in video technologies, digital asset management (DAM) for customer experience, and personalization. In the video space, he covers online video platforms for sales and marketing and enterprise video technologies for training and employee experience. Nick also researches DAM, which has become a cornerstone technology for enterprises as they dramatically increase their creation of rich media content like images, video, and 3D assets. On the personalization front, Nick is exploring how personalized customer experiences live at the intersection of data and content.
Nick Barber
Senior Analyst, Forrester
Since the WorldWideWeb has existed as we know it, Sirko Schneppe has been using it for his business success. Already during his studies in the 90s, the graduate in business informatics dealt with the emerging Internet and quickly became part of the steadily growing community of e-commerce experts in Germany. This gave him the opportunity to gain extensive experience in building various online business models from the very beginning until today. In 2003, the serial entrepreneur founded the e-commerce service provider Ageto together with Sascha Sauer and Patrick Israel and was one of the creators and co-founders of diva-e. Today, he is responsible for sales, marketing and business development.
Sirko Schneppe
Founder & CCO diva-e Platforms
Brady Murphy has over 15 years of Digital Marketing, Ecommerce and Web Analytics experience across retail and consumer packed goods. Brady has spent the last 5 years working in the Robert Bosch Power Tools Business Digital Group in United States and Germany. He is currently the Global Capability Owner, B2C Digital Solutions at Robert Bosch Power Tools in Leinfelden-Echterdingen.
Brady Murphy
Bosch Power Tools Global Capability Owner, B2C Digital Solutions