The AMD Hero SKUs are selected range of notebooks that stand out in design and in their technical features from the mass of laptops available. Each product videos and product images should reflect the quality and performance of the notebooks.
Most of the Hero Sku notebooks were still prototypes at the time we wanted to creat the videos and product images. For this reason, it was not possible for us to complete the filming of all notebooks in a single shoot. We therefore decided to completely recreate all products in 3D. We had every notebook scanned in a 3D process and had them imitated to fit our pipeline. This gave us huge flexibility, and saved us time and money.