AI Playbook
How to keep your brand visible in the future
The rules of search are changing significantly. Users are less likely to click on traditional links and are instead using direct AI responses in AI overviews or LLMs. To secure top position in this race, you need to consistently align your content and technology with AI systems. Our playbook provides you with the necessary expertise to ensure your visibility across all channels.
This guide contents
Rethinking visibility: Strategies for the shift from traditional search to AI responses.
360° search: Why success today means intelligently linking SEO, SEA, social, and commerce.
E-E-A-T & brand authority: How expertise and trust can make you the preferred source for AI systems.
Technical basis: How to optimize your data structures so that your brand remains readable and quotable for AI.
AI checklist: A compact overview for your optimization.
GAIO refers to the targeted optimization of brands, content, and technical foundations for generative AI systems such as Google AI Overviews, AI Mode, or large language models (LLMs). The goal is to be recognized, cited, and recommended as a relevant source—even without a traditional click.
The GAIO Playbook shows how brands can secure visibility when AI systems provide direct answers instead of traditional search results. It explains the new “New Search” rules and offers concrete guidance for building content, data, and brand authority in a way that is compatible with AI.
Marketing & digital managers
SEO, SEA & content teams
Brand, CX & strategy leads
Companies whose visibility depends heavily on information, advice, or comparisons
In short: anyone who wants to appear in AI-generated answers, not just in rankings.
Because AI systems aggregate, evaluate, and display information directly. Brands not appearing as sources risk losing visibility—even if they rank highly. GAIO ensures your brand is cited in answers, not just listed in search results.
SEO optimizes for rankings and clicks.
GAIO optimizes for:
Citatability by AI
Semantic clarity
Structured, machine-readable content
Trust, expertise & brand authority (E-E-A-T)
Both approaches complement each other—GAIO is essentially SEO evolved for AI.
Content is key. AI systems favor:
Clear answers to specific questions
Structured formats (lists, summaries, FAQs)
Deep, original content with visible expertise
Consistent messaging across channels
The Playbook covers:
Why structured data (Schema.org) is essential
How to make websites accessible to AI crawlers
The importance of performance, accessibility, and clean data
How technical readability improves citability
Yes. The Playbook is designed to align with LLM logic—how AI understands, evaluates, combines, and delivers content as answers.
Yes. The Playbook includes a concise GAIO checklist to quickly assess how AI-ready your content, technology, and brand already are, and where the biggest impact lies.
Yes, it can be downloaded for free.
The Playbook provides orientation. The next step is applying GAIO to your brand, content, and systems, with support from diva-e Conclusion.