The digital world is in a constant state of flux. Users are coming into contact with brands at ever new touchpoints. Digital services must create the best experience and personal added value for the user. That sounds challenging. We say: good thing, because this is exactly the task of user experience design, or UX for short. And nothing is more helpful than a challenge to bring out the best. Challenge accepted!
Before we get started, we take the time. Time for your questions. Time for your requirements. Because understanding begins with listening. That's how we identify potential UX/UI weak points early on and arrive at concrete solutions faster.
Successful project work is always the result of good teamwork. Good for us. And good for our customers. After all, we have UX and UI experts working for us, who enjoy their work and enjoy inter- and intradisciplinary collaboration.
Nobody likes PowerPoint battles. No one likes frontal lecture marathons. That's why we rely on constructive, well-moderated and interactive workshops.
Usability is the fine art of making complex things simple for users.
Discussions often end up in a one-way street. With the perspective as a user, we get stalled projects back on track.
Don't lose sight of anything. We do not ignore influencing factors such as corporate culture, internal processes, and emotions, because they play a decisive role in determining the success of a usability project.
We are notoriously curious and always on the lookout: For new ways, new insights and new ways to make good user experiences even better. That's why we observe and evaluate what's going on around the topics of UX and UI and are happy to pass this knowledge on to our clients.
In order to meet user requirements, we first analyze behaviors, emotions, experiences and views of a person about a particular product, system or service to gain empathy for its user. From the very beginning, we take into account important wishes regarding the site map, a responsive design or special functionalities of a website. In this way, your task becomes a successful product for your users in the end.
With a detailed understanding of how users interact with a platform, our task in user experience (UX) design begins. The research part enables us to generate early insights for our product. This includes product analysis, competitor analysis, and qualitative or quantitative user surveys. In this way, we can generate understanding for the company and investigate the needs of the users and record them in so-called personas (representation of typical users and target groups). In this way, we gain empathy for your users and can advise you precisely on the particular requirements of your platform. User requirements and needs are brought to life in creative and innovative solutions. With the goal of offering your users real added value, we combine content, targeted visual implementation and interaction into a coherent concept. By understanding what the users and also the company expect from the website or application, we concretize content, user flows and user journeys in the next step. A concept is created of how the user should move through the product and when he sees which content.
We believe that research and analysis are key to the long-term success of a product. That's why we analyze user behavior and show how to optimize the user experience and user journey. Our experienced experience design team conducts qualitative and quantitative UX research and analysis to better understand your target groups. We are happy to support you in building internal know-how for user research.
Our methods and competencies in the area of UX research & analysis:
Market and Competitor Analysis / Target Group Analysis / Trend Analysis / Brand Positioning / Heuristic Evaluations / Persona / Expert Reviews / Focus Group and User Interviews / Guerrilla Research / Diary Studies / Surveys / UX Audit.
With a well thought-out concept, we lay the foundation for user-friendly operation. We ensure that users reach their goal easily and uncomplicatedly, even with complex content and functions. Together with stakeholders, project owners and the customers themselves, we develop unique and appropriate interaction concepts and user experiences. In doing so, we reduce complexity and focus on the essentials. High quality standards are always important to us, and we are guided by the user's understanding of the product and their brand language. We translate concepts into an understandable format with the help of scribble, wireframe and prototypes.
Our methods and competencies in the area of UX Consulting & Strategy:
Brand Consulting / Target Group Definition / User and Brand Journey / Storytelling / Lean-UX / Design Thinking / Prototyping / UX Requirements / Information Architecture / Wireframing / Workshops (Ideation, Requirements) / Responsive Prototyping / Data-aware Design / Text / Conception.
Based on the results of the previous phases, user interface design is about concretizing and visualizing concepts. Good user experience and a positive brand experience are a success factor throughout the entire user journey. That's why we always ensure the perfect user interface design. Depending on the scope and complexity of the project, we create modular style guides or design systems that simplify and standardize the work with UI elements or design patterns for all project participants. In the vast majority of cases, we develop high-resolution prototypes that represent the jointly defined requirements and can be used for iterative testing.
Our methods and competencies in the area of user interface design:
Design Consulting / Brand Design / Corporate Design / Design Manuals and Living Style Guides / Logo / Color and Imagery / Illustrations / Iconography / Editorial Design / Social Media Design / High-Res Prototyping / Presentations / Motion Design / Interaction / 3D Design.
If you want to understand what makes a digital brand and product experience successful, you don't listen to your gut, but ask those who know best: the users. When implementing our designs, we therefore consistently rely on usability testing and user tests for an optimal user experience. In this way, we obtain valuable user insights, can readjust the product at any time and continuously optimize the user experience to the benefit of the users. In short: usability testing and user trials help us to make better decisions. Based on knowledge. And not on the basis of assumptions. Data-aware design and data-aware decisions in the best sense of the word.
Our methods and competencies in the area of usability testing:
Remote testing / moderated, non-moderated user testing / first-click testing / A-B testing / tree testing / supplementary quantitative analysis / usability speed testing.
More and more companies and organizations are recognizing the value of good user experience. What is often missing is the right partner to help get the UX ball rolling and to install and sustainably establish a functioning UX management. We help and accompany this transformation process with our many years of UX expertise. We show you which adjustments are worth making and which are better left alone.
Our methods and competencies in the area of UX management:
UX Strategy, Lean UX and Agile, Design Thinking, UX Workshops, User Analyses, Design Systems, Pattern Libraries, Customer Journeys, and Future
Our team works out the users' needs, user journeys and content together with the customers, programmers and designers in the form of creative workshops. This way, all project participants already have a good overview of the product and the various requirements. Both functional, technical or graphical areas are already taken into account and then iteratively integrated into the concept.
For this purpose, we create various types of prototypes, such as paper prototypes, digital wireframes or interactive click dummies. By permanently observing and analyzing user behavior, we constantly optimize our work to provide you and your customers with an incomparable digital experience. This happens, for example, during implementation in usability labs.
We create digital solutions that people like to use and that offer them real added value, thus providing us with the basis for successful and creative collaboration.
✓ Higher customer and user satisfaction.
Increased customer loyalty, lower bounce rates
✓ Higher productivity
An easy-to-use UI increases productivity
✓ Increased sales and profits
Conversion rate optimization
✓ Reduction of development time and development costs
Agile processes help to prevent undesirable developments
✓ Reduction of support & training costs
Intuitive user guidance reduces training efforts
✓ More new customers
Through lower bounce rates and through page optimization
✓ Competitive advantages
Through better user guidance
✓ Return of Investment (ROI)
Through better user guidance
Simply put, UX (User Experience) focuses on the user journey, the "how", whereas UI (User Interface) focuses on the appearance of the interface of digital services. The UX designer deals with the conceptual side of the interaction between the user and the product or service, whereas the user interface designer takes care of the aesthetic components. Both are often closely interwoven and the boundaries can sometimes be blurred.
First and foremost, high-quality UX/UI concepts create trust with the customer. In addition to the actual purpose, the subjective impression of a product, a digital service, a landing page, or even an entire website or web application is of great importance: what is easy and efficient to use and looks good at the same time basically feels good and trustworthy to the end user. If operation and interaction are fun, the chances for a (renewed) transaction as well as for customer loyalty and recommendation grow.
The answer to the question of whether UX is an SEO factor remains somewhat controversial among experts. However, the SEO experts at diva-e see UX as a factor that influences an SEO ranking, at the latest since the Google Core Update March 2019. Here, especially the Core Web Vitals index values play a greater role. Overall, however, an optimal UX concept and a first-class UI implementation improves usability and thus the dwell time, the bounce rate as well as the user's click rate - signals that Google is relatively certain to incorporate into the ranking.