30 Oct 2024
Industry players today are facing fundamental changes. Increasingly, business customers prefer digital channels over the traditional purchasing process via sales representatives—a trend we’re already familiar with in the consumer sector. The B2B customer journey is taking on a whole new form.
Just as private customers expect more control over their shopping experience, B2B buyers are increasingly relying on self-service solutions. While consumers are now accustomed to managing invoices or subscriptions online, industrial customers are also expecting digital, round-the-clock interactions. In response to this trend, many companies today are offering integrated self-service portals that modernize B2B commerce and increase efficiency for both sides.
News & Trends | 24 Oct 2024
In der dynamischen SEO-Welt gibt es auch in diesem Monat spannende Entwicklungen.
B2C | 22 Oct 2024
Loyalty programs have been a staple in marketing for years, especially in the U.S., where nearly every company offers some form of rewards system. In this increasingly homogeneous landscape, where three-quarters of companies view their programs as similar to those of their competitors, differentiation is key.
Total Experience | Omnichannel | 17 Oct 2024
In this article, we will explain what the challenges are on the way to omnichannel marketing and how you can overcome these challenges when implementing such a strategy using the Adobe Experience Platform as a technical basis.
B2C | AI | 15 Oct 2024
A very helpful tool for boosting customer loyalty is artificial intelligence, which offers a wide range of applications along the entire customer journey: From the personalization of experiences and options to data-driven decisions and predictions about the behaviour and needs of your target group.
News & Trends | 10 Oct 2024
Which digital trends will continue to shape the next year? How will processes transform, and what new innovations and technologies will play a role?
Total Experience | 10 Oct 2024
After nearly all companies have invested in digital business in recent years, often with very high expectations, the question that arises today is: What do I need to do to make my initiatives more successful?
Total Experience | News & Trends | 1 Oct 2024
We show how companies can successfully integrate Adobe and Salesforce to optimize their sales processes. We also provide practical tips for improving workflows and generating new leads by leveraging the strengths of both platforms. In conclusion, we present some best practices from the sales world to maximize sales success.
Total Experience | 25 Sept 2024
The IT industry has transformed significantly over the last decade - also in terms of quality assurance. This has increasingly shifted to automation and continuous integration (CI/CD) to enable faster and more efficient test processes.
B2B | 19 Sept 2024
The importance of B2B marketplaces is steadily increasing, especially in the manufacturing industry. They provide companies with a platform to streamline procurement processes, manage global supply chains, and facilitate access to new markets.
B2C | 17 Sept 2024
In today’s highly competitive business world, customer loyalty programs are an essential tool for companies aiming to build long-term relationships with their customers.
B2C | 12 Sept 2024
In this article, we outline how companies from various industries successfully use gamification to strengthen customer loyalty and create innovative experiences.
B2C | 10 Sept 2024
The use of omnichannel strategies has become a crucial tool in retail: customers today expect a convenient and seamless shopping experience across all channels. A cross-channel customer experience is therefore a key factor for long-term customer loyalty and the purchasing willingness of your target audience. Discover which aspects play a role in this in the following blog post.
B2C | 5 Sept 2024
The last few years have been characterized by rapid developments in e-commerce, such as a large increase in mobile store visitors via smartphones or the use of pioneering technologies in the field of artificial intelligence (AI) - online retail is more dynamic and diverse than ever, across a wide range of industries. We have taken a closer look at four of these forward-looking developments:
B2C | 3 Sept 2024
In today’s digital landscape, businesses have a wide range of Customer Data Platform (CDP) solutions available, but choosing the right platform can make a crucial difference in your data strategy and customer engagement. In this guide, we will compare various CDP solutions that have become cornerstones of modern technology.
Total Experience | 27 Aug 2024
In today’s digital landscape, businesses have a wide range of Customer Data Platform (CDP) solutions available, but choosing the right platform can make a crucial difference in your data strategy and customer engagement. In this guide, we will compare various CDP solutions that have become cornerstones of modern technology.
B2C | 27 Aug 2024
Dark Patterns are designs or processes in digital products intentionally crafted to lead users into a specific action. However, in the long run, they can harm customer loyalty and brand reputation.
News & Trends | 26 Aug 2024
The internet and information technologies enable quick and easy access to information, communication, entertainment and consumer offers - even on the move via smartphone. The use of web content in both private and professional contexts is now an important part of life and the world of work - provided you have the privilege of being able to use this content without restrictions. Digital inclusion is an issue that is not yet part of the standard digital platforms and services.
Total Experience | Transformation | 22 Aug 2024
In today’s digital world, customers expect a seamless and, ideally, personalized shopping experience across every potential sales and communication channel. Omnichannel is a strategic approach that enables companies to better reach and engage their target audience by not only being present across multiple channels but also linking these channels to provide a unified and consistent user experience.
Omnichannel | B2C | 20 Aug 2024
In today’s digital world, customers expect a seamless and, ideally, personalized shopping experience across every potential sales and communication channel. Omnichannel is a strategic approach that enables companies to better reach and engage their target audience by not only being present across multiple channels but also linking these channels to provide a unified and consistent user experience.
Total Experience | News & Trends | 15 Aug 2024
Core Web Vitals are metrics defined by Google that reflect the user-friendliness of a website. These metrics can be used to measure and evaluate the user experience of a website by analyzing the loading process of a page, its interactivity and its visual stability.