Mann zeigt Grafik auf einem Display

These are the Digital Trends for 2025

10 Oct 2024
Mann zeigt Grafik auf einem Display
Which digital trends will continue to shape the next year? How will processes transform, and what new innovations and technologies will play a role?

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30 Oct 2024
How Self-Service Portals Are Revolutionizing B2B Commerce
Industry players today are facing fundamental changes. Increasingly, business customers prefer digital channels over the traditional purchasing process via sales representatives—a trend we’re already familiar with in the consumer sector. The B2B customer journey is taking on a whole new form. Just as private customers expect more control over their shopping experience, B2B buyers are increasingly relying on self-service solutions. While consumers are now accustomed to managing invoices or subscriptions online, industrial customers are also expecting digital, round-the-clock interactions. In response to this trend, many companies today are offering integrated self-service portals that modernize B2B commerce and increase efficiency for both sides.
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Tahnee Mahr
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News & Trends  | 24 Oct 2024
Search News
In der dynamischen SEO-Welt gibt es auch in diesem Monat spannende Entwicklungen.
Porträt von Ann Julie Granzer
Ann-Julie Granzer
Lachende Frau shoppt online mit Smartphone
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B2C  | 22 Oct 2024
The Future of Loyalty Programs
Loyalty programs have been a staple in marketing for years, especially in the U.S., where nearly every company offers some form of rewards system. In this increasingly homogeneous landscape, where three-quarters of companies view their programs as similar to those of their competitors, differentiation is key.
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Tahnee Mahr
Mann shoppt online und nutzt dabei Laptop und Smartphone
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Total Experience Omnichannel  | 17 Oct 2024
Omnichannel Marketing Best Practices
In this article, we will explain what the challenges are on the way to omnichannel marketing and how you can overcome these challenges when implementing such a strategy using the Adobe Experience Platform as a technical basis.
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Anna Graser
Frau shoppt online mit Laptop
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B2C AI  | 15 Oct 2024
Modern Retail: Artificial intelligence in customer loyalty
A very helpful tool for boosting customer loyalty is artificial intelligence, which offers a wide range of applications along the entire customer journey: From the personalization of experiences and options to data-driven decisions and predictions about the behaviour and needs of your target group.
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Lukas Kreimeier
Mann zeigt Grafik auf einem Display
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News & Trends  | 10 Oct 2024
These are the Digital Trends for 2025
Which digital trends will continue to shape the next year? How will processes transform, and what new innovations and technologies will play a role?
Porträt von Dorothee Haensch
Dorothee Haensch
Frau mit Smartphone
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Total Experience  | 10 Oct 2024
4 Elements of a Personalized Customer Experience in E-Commerce
After nearly all companies have invested in digital business in recent years, often with very high expectations, the question that arises today is: What do I need to do to make my initiatives more successful?
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Volker John
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Total Experience News & Trends  | 1 Oct 2024
Successful Sales Strategies with Adobe & Salesforce: Best Practices
We show how companies can successfully integrate Adobe and Salesforce to optimize their sales processes. We also provide practical tips for improving workflows and generating new leads by leveraging the strengths of both platforms. In conclusion, we present some best practices from the sales world to maximize sales success.
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Artur Rutkiewicz
Developer beim Testing
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Total Experience  | 25 Sept 2024
QA Test Insights
The IT industry has transformed significantly over the last decade - also in terms of quality assurance. This has increasingly shifted to automation and continuous integration (CI/CD) to enable faster and more efficient test processes.
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Nikola Shekerev
B2B Einkäufer im Lager mit Tablet
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B2B  | 19 Sept 2024
State of B2B Marketplaces
The importance of B2B marketplaces is steadily increasing, especially in the manufacturing industry. They provide companies with a platform to streamline procurement processes, manage global supply chains, and facilitate access to new markets.
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Miriana Koch
Mann bezahlt Kaffee mit digitaler Kundenkarte
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B2C  | 17 Sept 2024
The Four Biggest Benefits of Customer Loyalty Programs
In today’s highly competitive business world, customer loyalty programs are an essential tool for companies aiming to build long-term relationships with their customers.
Autorenbild Patrick Schneider
Patrick Schneider
Eine Frau spielt ein Online-Game auf ihrem Smartphone
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B2C  | 12 Sept 2024
5 Best Practices for Implementing Gamification
In this article, we outline how companies from various industries successfully use gamification to strengthen customer loyalty and create innovative experiences.
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Tahnee Mahr
Frau mit Einkaufswagen zahlt mit QR Code
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B2C  | 10 Sept 2024
Omnichannel and Unified Commerce Instead of Multichannel
The use of omnichannel strategies has become a crucial tool in retail: customers today expect a convenient and seamless shopping experience across all channels. A cross-channel customer experience is therefore a key factor for long-term customer loyalty and the purchasing willingness of your target audience. Discover which aspects play a role in this in the following blog post.
Autorenbild Phillip Stolz
Phillip Stolz
Frau kauft via Smartphone online ein
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B2C  | 5 Sept 2024
Future of eCommerce
The last few years have been characterized by rapid developments in e-commerce, such as a large increase in mobile store visitors via smartphones or the use of pioneering technologies in the field of artificial intelligence (AI) - online retail is more dynamic and diverse than ever, across a wide range of industries. We have taken a closer look at four of these forward-looking developments:
Dalila Grebovic-Fischer
Mann spielt Online-Game auf Handy
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B2C  | 3 Sept 2024
Gamification and loyalty
In today’s digital landscape, businesses have a wide range of Customer Data Platform (CDP) solutions available, but choosing the right platform can make a crucial difference in your data strategy and customer engagement. In this guide, we will compare various CDP solutions that have become cornerstones of modern technology.
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Tahnee Mahr
Projektmanagement
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Total Experience  | 27 Aug 2024
The Right Customer Data Platform (CDP) for Your Business
In today’s digital landscape, businesses have a wide range of Customer Data Platform (CDP) solutions available, but choosing the right platform can make a crucial difference in your data strategy and customer engagement. In this guide, we will compare various CDP solutions that have become cornerstones of modern technology.
Autorenbild Swetlana Kohl
Swetlana Kohl
Frau an Laptop, Screen spiegelt sich in Brille
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B2C  | 27 Aug 2024
The Risks of Dark Patterns in Digital Products and Services
Dark Patterns are designs or processes in digital products intentionally crafted to lead users into a specific action. However, in the long run, they can harm customer loyalty and brand reputation.
Autorenbild Phillip Stolz
Phillip Stolz
Ältere Frau mit Brille lächelnd am Laptop
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News & Trends  | 26 Aug 2024
Digital accessibility will no longer be optional by 2025
The internet and information technologies enable quick and easy access to information, communication, entertainment and consumer offers - even on the move via smartphone. The use of web content in both private and professional contexts is now an important part of life and the world of work - provided you have the privilege of being able to use this content without restrictions. Digital inclusion is an issue that is not yet part of the standard digital platforms and services.
Porträt von Dorothee Haensch
Dorothee Haensch
Beschleunigung
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Total Experience Transformation  | 22 Aug 2024
Schnellerer Go-Live durch erprobte Prototypen
In today’s digital world, customers expect a seamless and, ideally, personalized shopping experience across every potential sales and communication channel. Omnichannel is a strategic approach that enables companies to better reach and engage their target audience by not only being present across multiple channels but also linking these channels to provide a unified and consistent user experience.
Porträt von Manuel Bolai
Manuel Bolai
Nutzung von Augmented Reality via Smartphone
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Omnichannel B2C  | 20 Aug 2024
The 6 Major Omnichannel Trends
In today’s digital world, customers expect a seamless and, ideally, personalized shopping experience across every potential sales and communication channel. Omnichannel is a strategic approach that enables companies to better reach and engage their target audience by not only being present across multiple channels but also linking these channels to provide a unified and consistent user experience.
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Lukas Kreimeier
Man nutzt Smartphone am Bahnhof
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Total Experience News & Trends  | 15 Aug 2024
Core Web Vitals and Page Speed
Core Web Vitals are metrics defined by Google that reflect the user-friendliness of a website. These metrics can be used to measure and evaluate the user experience of a website by analyzing the loading process of a page, its interactivity and its visual stability.
Porträt von Ann Julie Granzer
Ann-Julie Granzer