In this article, we will explain what the challenges are on the way to omnichannel marketing and how you can overcome these challenges when implementing such a strategy using the Adobe Experience Platform as a technical basis.

A very helpful tool for boosting customer loyalty is artificial intelligence, which offers a wide range of applications along the entire customer journey: From the personalization of experiences and options to data-driven decisions and predictions about the behaviour and needs of your target group.

Which digital trends will continue to shape the next year? How will processes transform, and what new innovations and technologies will play a role?

After nearly all companies have invested in digital business in recent years, often with very high expectations, the question that arises today is: What do I need to do to make my initiatives more successful?

We show how companies can successfully integrate Adobe and Salesforce to optimize their sales processes. We also provide practical tips for improving workflows and generating new leads by leveraging the strengths of both platforms. In conclusion, we present some best practices from the sales world to maximize sales success.

In der dynamischen SEO-Welt gibt es auch in diesem Monat spannende Entwicklungen.

The IT industry has transformed significantly over the last decade - also in terms of quality assurance. This has increasingly shifted to automation and continuous integration (CI/CD) to enable faster and more efficient test processes.

The importance of B2B marketplaces is steadily increasing, especially in the manufacturing industry. They provide companies with a platform to streamline procurement processes, manage global supply chains, and facilitate access to new markets.

In today’s highly competitive business world, customer loyalty programs are an essential tool for companies aiming to build long-term relationships with their customers.

In this article, we outline how companies from various industries successfully use gamification to strengthen customer loyalty and create innovative experiences.

The use of omnichannel strategies has become a crucial tool in retail: customers today expect a convenient and seamless shopping experience across all channels. A cross-channel customer experience is therefore a key factor for long-term customer loyalty and the purchasing willingness of your target audience. Discover which aspects play a role in this in the following blog post.

The last few years have been characterized by rapid developments in e-commerce, such as a large increase in mobile store visitors via smartphones or the use of pioneering technologies in the field of artificial intelligence (AI) - online retail is more dynamic and diverse than ever, across a wide range of industries. We have taken a closer look at four of these forward-looking developments:

In today’s digital landscape, businesses have a wide range of Customer Data Platform (CDP) solutions available, but choosing the right platform can make a crucial difference in your data strategy and customer engagement. In this guide, we will compare various CDP solutions that have become cornerstones of modern technology.

In today’s digital landscape, businesses have a wide range of Customer Data Platform (CDP) solutions available, but choosing the right platform can make a crucial difference in your data strategy and customer engagement. In this guide, we will compare various CDP solutions that have become cornerstones of modern technology.

Dark Patterns are designs or processes in digital products intentionally crafted to lead users into a specific action. However, in the long run, they can harm customer loyalty and brand reputation.

The internet and information technologies enable quick and easy access to information, communication, entertainment and consumer offers - even on the move via smartphone. The use of web content in both private and professional contexts is now an important part of life and the world of work - provided you have the privilege of being able to use this content without restrictions. Digital inclusion is an issue that is not yet part of the standard digital platforms and services.

In today’s digital world, customers expect a seamless and, ideally, personalized shopping experience across every potential sales and communication channel. Omnichannel is a strategic approach that enables companies to better reach and engage their target audience by not only being present across multiple channels but also linking these channels to provide a unified and consistent user experience.

In today’s digital world, customers expect a seamless and, ideally, personalized shopping experience across every potential sales and communication channel. Omnichannel is a strategic approach that enables companies to better reach and engage their target audience by not only being present across multiple channels but also linking these channels to provide a unified and consistent user experience.

Core Web Vitals are metrics defined by Google that reflect the user-friendliness of a website. These metrics can be used to measure and evaluate the user experience of a website by analyzing the loading process of a page, its interactivity and its visual stability.

Whether it's buying groceries, your daily coffee-to-go or looking for new clothes - we now find them in almost every area: Loyalty programmes. Collecting points, coupons and other exclusive offers for loyal customers has become an integral part of the targeted customer approach and is an important criterion for many customers when making a purchase decision.

Learn more about the synergies between digital accessibility and headless solutions and how B2C providers can meet accessibility standards and optimise the user experience by 2025.