Value-added ad placement to boost your business success

Paid Performance Advertising

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We implement digital advertising in a sustainable, data-driven and user-centric way

Online advertising focuses on customer needs as part of a forward-looking, competitive digital marketing strategy. Only when pay-per-click ad campaigns are not purely transaction-based, but align users' desires with your business goals, is maximum value creation possible.

This philosophy is at the core of our holistic paid advertising services: We support you in target group-specific interaction with your customers and let you become visible as a relevant, competent and trustworthy solution provider. Our team is data and insight driven, passionate and multidisciplinary for your sustainable business success.

Get in touch with your contact person Christian Rainer. He will be happy to explain to you in a personal conversation why a profound paid media strategy for attracting potential customers is a worthwhile investment in the future!

Paid Advertising Services of diva-e

Whether classic pay-per-click (PPC) marketing, commission-based user acquisition partnerships or CRO consulting: our channel competencies for your value-added ad placement cover all relevant areas.

SEA

We optimize your ads based on extensive data and hypothesis testing - reach your target audience along the entire customer journey.

SEA
Paid Social

Place target group-specific ads on the social media platforms. With maximum reach, optimal user experience, and no wasted coverage.

Paid Social
Shopping & Product Feed Management

We design your digital shop window with our Product Listing Ads (PLA) to suit your target group and optimize your product data feeds. Take advantage of our services around Google Shopping!

Shopping & Product Feed Management
Affiliate Marketing

Identify strategic partners with whom you can achieve your goals more quickly. Be it brand awareness, sales increase or recruiting.

Affiliate Marketing
Digital Empathy Framework

We work closely with you to develop ads that appeal to your target audience both cognitively and emotionally.

Digital Empathy Framework
Performance Marketing Audit & Assessments

We analyze your account and the development of your business success in direct comparison with the competition - with concrete recommendations for action, you can exploit the full potential of your performance marketing.

Performance Marketing Audit & Assessments
Digital Marketing PoC (Proof of Concept)

Get valuable user feedback that enables early testing of your assumptions. Lower your investment risk and reach milestones faster.

Digital Marketing
diva-e is an important long-term and strategic agency partner for us. Due to the close cooperation and positioning as an all-round competent team of experts, diva-e benefits from exclusive information and additional services, which enable the agency to support its clients in the best possible way and to position them for long-term success.
Google PartnerPremier 2022
Critical success factors for which we offer you solutions

Performance and transformation

As a digital marketing decision-maker, you face a variety of challenges. In an environment of increasing competition, dynamic technologies and processes, fast-moving changes in user behavior and high demands on data protection and privacy, profitable, successful Internet advertising is becoming more and more difficult. We offer you solutions to develop sustainable, long-term performance and transformation strategies:

Do you want to improve the ROI of digital marketing measures? Use our Account Audit and Advertising Maturity to significantly increase efficiency!

Do you want to create a competitive strategy? We support you with Digital Audiences, Creative Assets and Data Activation Workshops - significantly more sales are feasible!

Do you want to create a competitive strategy? We support you with Digital Audiences, Creative Assets and Data Activation Workshops - significantly more sales are feasible!

Are you concerned about adapting new technologies and improving the customer experience? Leave setup, onboarding and training to our specialists and increase your internal process efficiency!

Are privacy and data protection issues your area of concern? We provide legal support for your performance measurement by means of tracking/consent checks and privacy-centric measurement!

Your goal is to build and strengthen emotional customer relationships? We are there for you with account management, ad placement and A/B/n testing, which can significantly increase your profit.

We do not have isolated solutions, but the big picture in mind

Paid advertising does not stand alone, but is part of a consistent digital marketing strategy. And that's how we work: Our experts act as a PPC team that coordinates the measures relating to programmatic advertising, SEA, paid social, etc., both conceptually and in day-to-day business. It is supplemented by specialists from the affiliate department, who look after the expansion of reach and transactions beyond the major advertising platforms.

This allows us to make the most of synergies and respond quickly to current developments thanks to efficient communication processes. Through continuous, open exchange in the multidisciplinary team, we create innovative digital experiences for your customers, shy away from no challenges and constantly develop our expertise. Of course, our quality standards also extend to our communication with you: Transparency, trust and loyalty are not empty words for us - we live them! That is why joint workshops are an integral part of our work.

From strategic kick-off to NextLevelPerformance: Here's how we proceed

At the beginning of the business relationship with you, we get to know you and take a detailed inventory. In workshops, we clarify the target groups and their motives, define a data strategy and KPIs, derive the channel strategy, and form short-term keyword clusters. We then activate the first ads, taking into account relevant interfaces - such as between SEA and SEO - and implement a future-proof, scalable campaign structure.

This is followed by the activation of user and business data as part of a screening of primary data sources for extended performance measurement and the optimization and connection of structured business data. With the iterative scaling of the reach in the context of the performance values and the sustainably successful ad positioning in user-relevant environments, we achieve the NextLevelPerformance. In order to reach your target group across a wide range of platforms and also address users who are not very receptive to classic ads, our affiliate team builds effective strategic partnerships for you or establishes the contacts for you.

From business model to marketing strategy

1. (Digital) Audiences
  • Visualization of the digital business model

  • Definition of customer segments and relationships based on personas

  • Definition of USPs and concrete value propositions within the business model

2. Creative Workshop
  • Basic elements of performance-driven ad design.

  • Agreement on KPIs and development of a hypothesis plan

  • Developing the first-second strategy, enablement itself to evaluate and commission ads

3. Data Activation
  • Target picture design 

  • Target values and derivation of KPIs as a logic model

4. Conversion-Rate Optimierung
  • Joint development of optimization potentials and hypotheses 

  • A/B/n testing and personalization 

  • Development of a roadmap for continuous testing

5. Results & Deliverables
  • Positioning along the Customer Journey, using the See-Think-Do-Care framework. 

  • Prioritized list of hypotheses and synthesis of parameters into a roadmap and timeline 

  • Summarizing the results as a strategy concept

  • 1. (Digital) Audiences
  • 2. Creative Workshop
  • 3. Data Activation
  • 4. Conversion-Rate Optimierung
  • 5. Results & Deliverables
PPC Kreislauf

Successful companies interact with their customers

PPC Kreislauf

Yesterday's search engine advertising had only one goal: to persuade users to make a transaction or something similar. This one-sided, clumsy concept has had its day. Today, interaction for mutual benefit is the recipe for success. Arouse enthusiasm, create emotional bonds and pick up users with their specific needs: That is modern, future-proof paid advertising, to which we are committed. The basis for an effective increase in success is the cycle of user signals, valid data acquisition and continuous optimization of the user experience. This results in higher user relevance, which reduces click prices and increases the organic visibility of your company. Since we work closely with other departments within diva-e, such as SEO, Technical SEO and Content, you benefit from the knowledge gained from this process across all interfaces.

Frequently asked questions and answers about paid advertising

Every interaction users have with your paid ads provides contextual user signals, such as location, demographics, or interests. This data can be used to test previously made assumptions about your target audience and adjust the corresponding hypotheses if necessary. Based on these insights, we can successively optimize the ads and thus further improve the user experience.

We use smart, up-to-date tools and efficient, scalable automation technologies throughout to obtain valid, decision-relevant data and to optimally manage campaigns. In performance marketing, we use the Google Marketing Platform (GMP) as a basis. It combines all Google services relating to campaigns, analyses and personalization. With GMP, supplemented by our expertise, you gain fundamental insights into user behavior along the customer journey. The modules of the all-in-one solution are closely networked so that you can effectively manage your online marketing. For quality assurance, we use our Google Ads Optimization Score, among other things, to assess how well your Google Ads account is set up.

Paid media has a price, but it's worth it! Value-added ad placement with targeted customer engagement that offers high user relevance is a business-critical investment in your company's long-term success.

MVV
diva-e took care of the integration of a commerce system into the SAP landscape and developed a self-service portal for customers.
Schott
diva-e creates a unique B2B ordering experience through the online platform of the global glass market leader.
dmTech
diva-e and dm set new standards in software development and digital consulting.
Weleda
diva-e begleitet Weleda seit mehreren Jahren auf dem Weg der digitalen Transformation. Als großer Meilenstein der Digitaloffensive ging im Februar 2024 der Online-Shop in Deutschland live.
Vergölst
diva-e gets Vergölst's customer approach rolling by optimizing existing customer contact with Adobe Campaign.
Talanx
diva-e mapped the entire digital value chain in the project with the Talanx Group for the relaunch of the corporate website and the new career portal.
STAUFF
diva-e develops a scalable and future-proof architecture and integrates it into the already existing backend systems.
Hertha BSC
diva-e developed a new state-of-the-art website with emotional design for Hertha BSC.
Klöckner & co
diva-e guides steel giant Klöckner through digitalisation and realises online shops with marketplace function.
FC Bayern Munich
Digital Champions League: The German championship record holder wows fans worldwide with tailor-made digital experiences.
EDEKA
Online marketplace for groceries: We are creating an adaptable platform for the retail giant EDEKA Nord
MVV
diva-e took care of the integration of a commerce system into the SAP landscape and developed a self-service portal for customers.
Schott
diva-e creates a unique B2B ordering experience through the online platform of the global glass market leader.
dmTech
diva-e and dm set new standards in software development and digital consulting.
Weleda
diva-e begleitet Weleda seit mehreren Jahren auf dem Weg der digitalen Transformation. Als großer Meilenstein der Digitaloffensive ging im Februar 2024 der Online-Shop in Deutschland live.
Vergölst
diva-e gets Vergölst's customer approach rolling by optimizing existing customer contact with Adobe Campaign.
Talanx
diva-e mapped the entire digital value chain in the project with the Talanx Group for the relaunch of the corporate website and the new career portal.
STAUFF
diva-e develops a scalable and future-proof architecture and integrates it into the already existing backend systems.
Hertha BSC
diva-e developed a new state-of-the-art website with emotional design for Hertha BSC.
Klöckner & co
diva-e guides steel giant Klöckner through digitalisation and realises online shops with marketplace function.
FC Bayern Munich
Digital Champions League: The German championship record holder wows fans worldwide with tailor-made digital experiences.
EDEKA
Online marketplace for groceries: We are creating an adaptable platform for the retail giant EDEKA Nord
weleda logo
Logo von Talanx
weleda logo
Logo von Talanx

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