Paid Advertising
In digital marketing, addressing relevant target groups is crucial for sustainable corporate success. With our paid advertising services, we offer you tailor-made strategies along the entire customer journey - data-driven, user-centered and performance-oriented.
In digital marketing, addressing relevant target groups is crucial for sustainable corporate success. With our paid advertising services, we offer you tailor-made strategies along the entire customer journey - data-driven, user-centered and performance-oriented.
Our services in the field of paid advertising
We design, implement and optimize search engine campaigns (e.g. Google Ads, Microsoft Ads) on the basis of data-driven hypothesis models and continuous performance analyses. The aim is to address users effectively along the entire funnel.
Cross-platform campaigns (e.g. Meta, LinkedIn, TikTok) make it possible to reach target groups without wastage. Our focus is on the development of creative, performance-driven advertising media and strategic scaling.
We maximize the visibility of your products via product listing ads and optimize the data quality of your feeds - especially for Google Shopping, but also for other relevant platforms.
Together, we identify and manage relevant publisher partnerships in order to efficiently and scalably realize performance goals such as sales growth, brand awareness or leads.
We analyze existing campaign structures and key figures, benchmark your performance in the market environment and derive specific optimization measures.
Using targeted test scenarios, we evaluate the effectiveness of new channels or formats at an early stage, reduce investment risks and enable sound scaling.
Our approach combines a cognitive and emotional approach to target groups. Based on user behavior, psychographics and context data, we develop advertising media with maximum relevance.
diva-e is once again recognized as a Google Premier Partner in 2025! This means that we are still among the top 3 percent of the most successful Google partners in Germany.
From strategy to scaling: our end-to-end approach for measurable success - step-by-step:
