Using data and customer centricity to achieve commercial

The digital transformation in the automotive industry

Contact us

The automotive industry is changing rapidly. The trend toward electromobility, digital B2B and B2C commerce, and still neglected data management are just a few examples of the numerous challenges currently facing the industry.

Companies must rethink existing processes and structures in order to remain on course for success in the future. The focus should be on implementing omnichannel solutions to give users a better overview of products and services - across all channels. This is the only way to achieve true customer centricity, even with a broad target group.

At diva-e, we know the challenges facing the automotive industry. As a digital service provider, we work with you to develop customized solutions that pave the way to a digital future and support you from planning and project planning to implementation, operation and maintenance. This creates digital experiences that lead to monetary and communicative transactions.

Commercial Excellence

The rules of the game are being rewritten not only for production, but also for the aftermarket. Digital channels are playing an increasingly important role in the area of services, spare parts and products that are offered to end consumers after a vehicle has been sold.

The digitization and simultaneous optimization of procurement processes is essential in order to guarantee product availability at all times and not to lose customers to the competition. In the future, it will be a decisive advantage not only to be able to offer competitive prices, but also to provide a user-friendly shopping experience.

diva-e is your partner for the development of individual solutions. We accompany you throughout the entire implementation process - right up to operation

User Centricity

It is not only in the automotive consumer segment that a younger, digitally affine target group is moving up the ranks. B2B buyers and your own employees also expect a similar experience in their daily working lives as they do on the digital channels they use privately.

The prerequisite: a deep understanding of your target group, from which you can draw concrete conclusions for the development and optimization of your products, solutions and services.

diva-e supports you in translating knowledge about your users into profitable recommendations for action. Our approach: We develop an individual digital strategy for your company with optimal UX designs and stable, technical solutions.

Data Strategy

Your product, customer and master data form the foundation for your business success and scalable growth. The more high-quality and available this data is, the more efficiently the processes based on it can be designed. With a stable data architecture, you can ensure that your processes and strategic decisions are sound and sustainable.

Many companies today still find it difficult to break down existing and historically grown data silos. However, this information is the basis for finally putting customers at the center. An optimal customer experience will no longer be possible in the future without customer data and its analysis.

diva-e works with you to create a 360-degree view of your data structure in order to enable data-based decisions and exploit your full potential

The best technologies on the market

Choosing the right technologies is critical to staying competitive. With strong partners and renowned technology providers, such as SAP, Spryker, Salesforce, Microsoft and many more, we implement solutions on market-leading systems.

The combination of standard products and customized extensions enables you to react flexibly to new market requirements at any time and to make adjustments that drive the scaling of your business model.

Our industry-specific accelerators and integration platforms help you drive your innovative ideas and projects faster. With our high-caliber partnerships and our many years of expertise, we implement your technological architecture landscapes in a cost-efficient, risk-reduced and high-quality manner.


Our selection of references will give you a first impression of our work and many years of experience. Get an insight into our various digitization projects as well as our technology and consulting expertise in the automotive sector.

We support automotive companies with unique services and products that inspire their customers and move them forward sustainably. Our holistic service and product offering leads to measurably more transactions, higher customer loyalty and clear competitive advantages in times of digital transformation.

Top Clients
diva-e took care of the integration of a commerce system into the SAP landscape and developed a self-service portal for customers.
diva-e begleitet Weleda seit mehreren Jahren auf dem Weg der digitalen Transformation. Als großer Meilenstein der Digitaloffensive ging im Februar 2024 der Online-Shop in Deutschland live.
diva-e and dmTECH set new standards in software development and digital consulting.
Boards & More Group
mit Composable Commerce auf die Erfolgswelle
diva-e creates a unique B2B ordering experience through the online platform of the global glass market leader.
diva-e gets Vergölst's customer approach rolling by optimizing existing customer contact with Adobe Campaign.
diva-e mapped the entire digital value chain in the project with the Talanx Group for the relaunch of the corporate website and the new career portal.
diva-e develops a scalable and future-proof architecture and integrates it into the already existing backend systems.
Hertha BSC
diva-e developed a new state-of-the-art website with emotional design for Hertha BSC.
Klöckner & co
diva-e guides steel giant Klöckner through digitalisation and realises online shops with marketplace function.
FC Bayern Munich
Digital Champions League: The German championship record holder wows fans worldwide with tailor-made digital experiences.
Online marketplace for groceries: We are creating an adaptable platform for the retail giant EDEKA Nord
weleda logo
Gemüseabteilung in einem Supermarkt
Logo ALDI Süd
Kitesurfer auf dem Meer
Boards & More Group Logo
Logo von Talanx