Challenges and opportunities for the B2B sector in the automotive industry
The automotive industry is an important driver of the global economy - especially for the B2B sector. The interaction between automotive manufacturers, suppliers, dealers and other players in the value chain is facing a change that brings with it a multitude of old and new challenges. At the same time, however, this also represents a great opportunity to optimise processes based on data, generate new sales opportunities and establish yourself as a market leader as a manufacturer, supplier or service provider - provided you understand the new requirements of the market and adapt to them technologically.
In this blueprint, we will explain some of the most important challenges for the B2B sector in the automotive industry and outline specific solutions for how market players can benefit from this change.
Frequently Asked Questions (FAQ)
The “Blueprint Automotive” is a digital guide that outlines key challenges and opportunities of digitalization in the B2B segment of the automotive industry. It shows how market participants such as manufacturers, suppliers, or dealers can optimize their processes in a data-driven way and unlock new revenue potential. The focus is on practical approaches to digital transformation and strategic development.
The blueprint is primarily aimed at decision-makers and professionals in the automotive industry, especially in B2B contexts such as manufacturers, suppliers, dealers, or service providers. It provides orientation for those seeking to address digital challenges and leverage them strategically.
The blueprint covers several key topics related to digital transformation in the automotive sector, including structural challenges, data integration, changing customer expectations, and technological requirements. It outlines how companies can respond to these changes and make use of digital potential.
The blueprint helps companies better understand digital opportunities and develop concrete approaches to improving processes, data strategies, and digital business models. It supports the creation of a roadmap for digital transformation and long-term competitiveness.
The challenges discussed include fragmented value chains, data silos, a lack of digital business models, and the need for agile structures and modern technology platforms. These factors influence competitiveness and adaptability in a rapidly changing market environment.
The blueprint provides strategic orientation and practical insights by identifying problems, outlining solution approaches, and showing paths for implementing digital initiatives. Recommendations for assessing digital maturity and developing digital roadmaps help create a clear framework for transformation.
The blueprint is provided as a downloadable PDF document. It is structured as a text-based guide with multiple chapters covering challenges, solution approaches, and recommendations for action in an automotive context. The document is currently available in German only.