Digital transformation in the age of AI
Digital transformation" in 2024? What factors play a role today and how has the understanding of digital change changed in recent years due to new innovations? We answer these questions in this white paper:
Status quo: current figures and studies
The role of AI: areas of application and solutions
Guide: Successful change management
UX: The new requirements for digital accessibility
Strategy development: Goals, expectations and KPIs
Digital transformation - a term that has been generating a lot of buzz for years and that will undoubtedly have arrived in all industries. And yet this strategic change still seems to be a major challenge for many B2B and B2C organisations - especially in view of new technologies such as artificial intelligence, constantly changing customer requirements and new mandatory accessibility requirements.
The market environment is more dynamic than ever and is putting companies under increasing pressure to digitalise quickly in order to offer customers and employees a special experience and not lose them to the competition.
To ensure that this transformation not only succeeds quickly, but also strategically and sustainably, we would like to provide you with a compass in this white paper - including concrete initiatives, a step-by-step checklist and practical recommendations for action.
Frequently Asked Questions (FAQ)
The whitepaper provides a strategic overview of digital transformation in the context of artificial intelligence (AI). It explains current developments and shows how organizations can successfully shape transformation processes. The content highlights trends, challenges, and fields of action in dynamic markets. The aim is to create a clearer understanding of the role of AI in transformation initiatives.
The whitepaper is aimed at executives, digital transformation leaders, IT managers, and strategists responsible for planning, managing, or evaluating transformation initiatives involving AI. It addresses both B2B and B2C organizations facing complex change processes. The content supports informed strategic decision-making.
The whitepaper addresses several aspects, including the current state of digital transformation, application areas and potential of AI, change management, user experience requirements, accessibility, and the strategic definition of goals and KPIs. Together, these topics provide a structured framework for organizational orientation.
Artificial intelligence influences digital transformation by enabling automation, advanced data analysis, and innovative business models. It supports more efficient processes and creates new types of customer experiences. AI changes how organizations make decisions, create value, and respond to dynamic market requirements.
Typical challenges include change management, integrating new technologies into existing structures, adapting processes, cultural transformation, and evolving skill requirements for employees. Measuring success based on defined goals and KPIs is also a recurring challenge. These factors significantly influence the success of transformation initiatives.
Change management supports digital transformation by defining goals, involving employees, creating transparency, and structuring adaptation processes. A systematic approach increases acceptance and helps reduce resistance during periods of organizational change. It plays a key role in implementing sustainable transformation.
The whitepaper is available as a PDF document. It is structured as a text-based publication explaining core aspects of digital transformation with a focus on artificial intelligence. Details regarding access and download are provided on the corresponding page. The Whitepaper is available in german only.
Digital transformation with AI is relevant because organizations must remain competitive in increasingly digital markets. AI helps increase efficiency, enable data-driven decision-making, develop new business models, and strengthen long-term competitiveness by fully leveraging digital potential.