CRM in Pharma: Key to Digital Transformation 2025+

The pharmaceutical industry is entering a decisive turning point in 2025+: Personalized medicine, strict regulatory requirements, and digitally empowered customers are increasing transformation pressure – shifting CRM from an operational tool to a strategic control center.

Our guide not only provides an exclusive comparison of the leading CRM providers but also clear recommendations for maximum customer centricity, compliance, and AI-driven efficiency.

What's Inside?

• 5 digital trends in healthcare and their impact on CRM

• CRM as an enabler: from IT modernization to AI-driven predictive CRM

• 5 specific use cases for marketing, sales & patient journeys

• Regulation & compliance by design: GDPR, MDR, DSA & NIS2 made practical

• Exclusive CRM comparison: Veeva Vault CRM vs. Salesforce Life Sciences Cloud vs. IQVIA OCE

• Checklist: Is your company CRM-ready?