Selecting new technologies and tools is a central challenge for many companies. The right technology choice can simplify processes, enhance competitiveness, and enable new digital business models – provided it fits the specific needs of the organization. But in today's fast-moving tech landscape, how do you make the right decision? This article outlines what truly matters in a successful tech evaluation.

In both B2B and B2C, it’s no longer just the product that determines success, but the entire digital buying experience. Customers expect consistent, relevant, and up-to-date information – across all channels. But this is precisely where many companies struggle, especially in the B2B sector. Why? Because product data in B2B is more complex than in B2C: often siloed, inconsistent, or not available fast enough. The solution? A powerful Product Information Management (PIM) system. But how exactly does a PIM system impact the customer journey? That’s what we’ll explore in this article.

Whether in IT, customer service, or marketing – many companies are already working with GenAI tools like ChatGPT, Gemini and others. But a new trend is rapidly gaining traction: AI Agents.

The customer journey in the B2B sector is complex and multifaceted. Today, companies increasingly rely on digital touchpoints to attract and retain new business customers – which presents them with unique challenges.

This article explains why a Security Operations Center (SOC) is essential for protecting your customer portal – and which factors are crucial when building one.

In this article, we explain why a data-driven view of your B2B customer journey is critical for sales success — and how to create real value in every phase.

We’re observing an increasing trend—companies relying on standardized rewards: generic vouchers, points for mass-market goods, or irrelevant discounts. In short: what’s meant to build loyalty can quickly backfire.

In an increasingly digitized world, the demands on cybersecurity are growing – especially in large, interconnected IT landscapes. One scenario we often observe in practice: companies with complex software and tool architectures lack a complete overview of their cybersecurity risks – making it difficult for them to effectively manage or proactively prevent threats.

Many e-commerce applications have gaps in security monitoring - the so-called application security gap. Recent cases show how real and business-threatening these security gaps can be - even for global brands with extensive IT resources