Many e-commerce applications have gaps in security monitoring - the so-called application security gap. Recent cases show how real and business-threatening these security gaps can be - even for global brands with extensive IT resources

The online conference diva-e Conclusion Growth Leaders 2025 offered valuable insights into current trends around artificial intelligence and its role in strategic business management. Experts from various industries presented concrete examples of how companies can create real value through the targeted use of AI.

In an increasingly saturated retail market and a highly competitive environment, customer loyalty has become a crucial success factor. Those who not only attract customers but also inspire long-term loyalty benefit sustainably — and measurably.

Social commerce is far more than just a retail trend. Consumer buying behavior has changed significantly in recent years, and the merging of social media and e-commerce plays a key role in that transformation.

How can brands ensure their products appear in these AI-generated responses? The answer lies in Generative-AI Optimization (GAIO), also known as Large Language Model Optimization (LLMO) or Generative Engine Optimization (GEO).

On June 28, 2025, the Barrierefreiheitsstärkungsgesetz (BFSG) will come into force, obliging companies to make their products and services accessible. The BSFG was already passed in 2021 - but what has only been known since March 2025 and is very relevant for companies with a digital customer approach: there is now a new central authority in Germany to ensure compliance with these requirements.

The internet and information technologies enable quick and easy access to information, communication, entertainment and consumer offers - even on the move via smartphone. The use of web content in both private and professional contexts is now an important part of life and the world of work - provided you have the privilege of being able to use this content without restrictions. Digital inclusion is an issue that is not yet part of the standard digital platforms and services.

Petya Kapchina, Senior Backend Developer & Team Lead at diva-e, shares her experiences as a woman in the tech industry. She talks about career growth, diversity, and how companies can attract more women to tech careers.

Andreas Mihm, Director Cloud Solution Architecture at diva-e, explains how companies can protect themselves against current threats with modern security strategies, AI-powered defense, and best practices.