Janina Schwemer
Janina Schwemer
About the author

Janina Schwemer has been with diva-e Conclusion for two years. In her role as Senior Salesforce Consultant, she supports customer projects from conception to implementation, contributing her in-depth expertise in consulting and implementation. With her broad knowledge, she helps companies design efficient processes and make the most of digital potential.

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Pharma  | 21 Aug 2025
Pharma: CRM goes beyond IT
The pharmaceutical and life sciences industry faces a fundamental challenge: not only collecting vast amounts of data but also using it effectively. Customer Relationship Management in the pharmaceutical industry has therefore become a decisive success factor in this sector. Modern CRM systems make it possible to transform data into valuable information and, ultimately, actionable insights. This enables better decision-making, optimized processes, and more targeted support for patients, healthcare professionals, and business partners. In this blog post, we show you which areas particularly benefit from this.
Janina Schwemer
Janina Schwemer