Keyword research can be very time-consuming, especially when dealing with a large number of keywords.
In addition to classic DIY SEO tools that help automate keyword analyses, create redirect maps, or efficiently manage meta data, another area is gaining importance: optimization for generative AI systems such as ChatGPT, Gemini, and other large language models. This form of Generative AI Optimization (GAIO) complements traditional SEO by making content visible not only for search engines, but also for AI-based answer and recommendation platforms.
DIY SEO tools can help structure content in a way that performs well both in traditional search results and in AI-generated answers. How these processes can be sustainably simplified in-house was discussed in expert talks as part of the Digital Bash series:
Build your SEO world the way you like it – designing SEO tools & solutions yourself
Presentation of three diva-e Conclusion SEO tools – from identifying the problem to implementation and ongoing operations.Search is Dead – how GAIO reconnects content, technology & context
Deeper insights into the practical challenges and opportunities of GAIO, including concrete examples.
Managing Large Data Volumes
Summary of the Digital Bash “Build your SEO world the way you like it – designing SEO tools & solutions yourself”:
Keyword research is usually exported into an Excel spreadsheet. Depending on the industry and the company, this can include very large data sets that quickly become confusing. Clusters are helpful here, as they provide a form of categorization that allows each keyword to be assigned to a suitable URL. With a large number of keywords, this process becomes complex and time-consuming.
This challenge led to the idea of creating automated keyword clustering. For this purpose, the top 10 Google search results are extracted and then compared with the search results of individual keywords. In addition, keywords with similar search results are clustered together. The clustering tool only needs to be programmed and built once, resulting in a significant increase in efficiency.
Using a concrete example shared live during the talk, these complex processes are made more tangible. If you want to jump directly to this use case, skip to minute 06:45 in the video linked above.
Solution Approaches and Tools
Automatic Keyword Clustering:
Learn how the diva-e Conclusion SEO team developed a tool that automatically clusters keywords into topics. This tool analyzes the search results for each keyword and groups similar keywords together. This helps better organize keyword lists and target content more effectively toward specific topics.
Automatic Redirect Map:
Another tool developed by this team is an automatic redirect map. This solution assists in strategically creating redirects after a website relaunch. It analyzes the old and new URLs of a website and automatically suggests suitable redirects. This saves SEOs time and ensures that the website remains well-indexed.
SEO Plugin:
The final tool introduced is the SEO plugin, which offers various SEO functions. This plugin helps SEO managers work more efficiently and avoid errors—even without programming knowledge. Developed by Raymond Eiber himself, this SEO plugin is completely free.
GAIO — AI Optimization as Part of a DIY SEO Strategy
In addition to traditional search engine optimization, GAIO (Generative AI Optimization) is becoming increasingly relevant. The goal is to prepare content and technical SEO aspects in a way that allows them to be better understood and surfaced in AI-powered answer formats and tools, such as generative assistants like ChatGPT or Gemini. This includes, for example:
semantic structuring of content so AI models can clearly understand topics,
using AI-powered analysis tools to identify relevant entities and questions,
creating textual building blocks that can be used both for SERPs and AI-generated answers.
DIY SEO tools can support these efforts by providing features such as semantic clustering or AI integrations for analyzing content structure. Especially when creating FAQs, structured data, or AI-friendly text sections, such tools can help bridge the gap between classic SEO and GAIO.
For a concise overview of the fundamentals of GAIO, see our guide “Content for the AI Era.”
diva-e Contribution at the Digital Bash on November 19, 2025
About Digital Bash
With over 70 events annually, all of which are free to attend, the Digital Bash is the largest web event series in the digital industry in the German-speaking region. Like our blog format edge, it is aimed at everyone working in the digital field: decision-makers and executives, software developers, marketing specialists, and e-commerce experts.
