Digital product data is a central pillar for e-commerce, marketing, and multi-channel communication. However, the planned integration of the PIM platform provider Informatica into the Salesforce ecosystem raises some questions:
Which components are affected? How secure is future support? And what strategic options do you have to optimally prepare for these changes?
As a Salesforce Summit Partner, we want to shed light on the topic – in this article, we examine the known facts, dispel rumors, and show you the steps you can take now to ensure a reliable PIM future. Additionally, we provide an overview of alternatives and concrete actions you can take.
Why the Acquisition Matters for PIM Customers
Salesforce is acquiring Informatica to expand its portfolio in data management and governance. For many companies, this raises the following questions: What impact will this have on existing PIM systems? Will platform neutrality be maintained? Will there be changes to licensing, support, or functionality?
Acquisitions of this scale almost always lead to strategic realignments. Especially in sensitive areas like product data, it pays to address potential consequences early. We are happy to advise you on any questions.
Verified Facts – What is Changing?
For PowerCenter 10.5, it is documented that standard support will continue until March 31, 2026. After that, only paid extended or sustaining models will be available. In the product area of Informatica Product 360, i.e., the PIM system, there is currently no official announcement that operation or support will be discontinued.
Industry analyses point to potential changes in licensing models, pricing, and roadmaps – but these assessments are so far only forecasts and not official commitments. It remains uncertain how the solution will evolve in the future and whether it will continue to exist as a viable option.
What is clear, however, is that discontinuation of support would require many customers to urgently reconsider their strategic approach.
Current Developments and Open Questions at a Glance
Potential Risks for Your PIM Landscape
If future developments are increasingly aligned with Salesforce products, existing dependencies could grow. Licensing and cost structures are also likely to change, for example through new usage or pricing models.
Since the roadmap has not yet been clearly defined, there is a possibility that certain interfaces or extensions may lose relevance. If the system architecture is adjusted, additional migration or integration effort may be required. Additionally, support quality may temporarily fluctuate during transition phases. While these aspects do not necessitate an immediate replacement, proactive preparation and safeguarding are now advisable.
Alternatives to Secure Your Independence
Your Action Plan – in 5 Steps
Our approach at diva-e Conclusion is pragmatic and goal-oriented: we guide you through all phases – from assessing your current situation to successfully establishing a stable governance structure. This creates the foundation for a sustainable and future-proof PIM strategy.
Assessment and evaluation of your current PIM landscape
Proof of concept and selection of the system that best fits your requirements
Secure migration and adjustment of the integration architecture
Rollout, team training, and support in change management
Establishment of a sustainable governance structure
Conclusion
The acquisition of Informatica by Salesforce brings both opportunities and risks. For companies using PIM, now is the right time to review their strategy. Only with a clear understanding of the facts and a plan for possible alternatives can you ensure independence and future viability.
Request a non-binding initial assessment now. We will analyze your current PIM situation with you and show whether a change makes sense. Our experts are happy to assist you in a free consultation.
