Munich, May 2025
DAK-Gesundheit, one of the largest statutory health insurance companies in Germany with over five million policyholders, wants to improve its online reach and target new members. The company is now working with one of Germany's largest digital service providers, the Munich-based company diva-e Conclusion, to achieve this. The aim is to increase findability in search engines, provide target group-relevant content and optimize the customer journey for users on all channels.
"The healthcare sector is a demanding and highly competitive field," emphasizes Sirko Schneppe, CCO of diva-e Conclusion. "The expectations of the DAK target groups are high. Special digital services and a positive user experience are increasingly determining the satisfaction of policyholders and potential new customers in this sector too."
diva-e Conclusion was selected as a partner due to its comprehensive expertise in strategic SEO consulting, content creation and digital optimization. "We look forward to working with DAK-Gesundheit to further develop digital solutions and achieve sustainable success with innovative new projects," says Schneppe. The collaboration will focus on optimizing the website and digital touchpoints along the entire customer journey. diva-e will optimize and expand the existing SEO and content measures to improve the user experience and increase the conversion rate. New members will also be acquired through target group-specific content on various channels. Continuous success measurement with performance monitoring is also part of the services implemented by diva-e Conclusion.
With a turnover of almost 100 million euros in 2023 and over 800 employees, diva-e Conclusion is one of the leading digital service providers in Germany. Since 2024, the company has been part of the Dutch Conclusion Group, one of the largest European service providers for business transformation and IT with more than 30 specialized individual companies and an annual turnover of around 500 million euros. With over 20 years of full-service experience, diva-e Conclusion covers the entire digital value chain of companies, from planning and project management to implementation, operation and maintenance, and has become a renowned provider of end-to-end digital experience solutions in the DACH market. diva-e Conclusion works with world-leading technology partners such as Adobe, SAP CX, Salesforce, Microsoft, Spryker, Bloomreach and Scayle. The Conclusion group of companies is backed by the Dutch financial investor NPM Capital.