Next-Gen CRM for Pharma – Connected. Compliant. Scalable.
Pharmaceutical and MedTech companies are under increasing pressure to innovate while meeting strict regulatory requirements. Fragmented data, growing compliance demands, and rising expectations from HCPs and patients call for flexible CRM solutions that go far beyond traditional sales systems and enable a true 360° view of HCPs.
Our next-generation CRM solution helps pharma companies intelligently connect processes across Commercial Excellence, Medical Affairs, and IT — making your CRM landscape future-ready.
Pharmaceutical and MedTech companies are under increasing pressure to innovate while meeting strict regulatory requirements. Fragmented data, growing compliance demands, and rising expectations from HCPs and patients call for flexible CRM solutions that go far beyond traditional sales systems and enable a true 360° view of HCPs.
Our next-generation CRM solution helps pharma companies intelligently connect processes across Commercial Excellence, Medical Affairs, and IT — making your CRM landscape future-ready.
Why now is the right time to rethink your CRM strategy
The upcoming Veeva–Salesforce split has major implications for the CRM strategies of many pharma companies: Starting in 2025, Veeva will no longer offer its CRM products on the Salesforce platform. Pharma and MedTech organizations must now decide whether to migrate to the new Veeva Vault CRM, switch to the new Salesforce Life Sciences Cloud launching in September — or take this opportunity to develop an entirely new CRM strategy.
More than just a system change – it’s time to rethink your CRM
What many see as a purely technical transition is, in fact, the ideal moment to reassess and redefine your CRM strategy. With current market developments, now is the time to replace outdated systems and pave the way for integrated processes, strong compliance, and scalable growth — with a next-gen CRM that is future-ready and AI-enabled. This creates the foundation for personalized HCP engagement, intelligent next-best-action recommendations, and automated insights across all touchpoints.
Quick Check: What Your CRM Needs to Deliver in the Future
Do you recognize your organization in one of these challenges?
Then now is the perfect time to realign your CRM strategy — for integrated processes, secure compliance, better data foundations, and sustainable growth.
Our Approach: Strategic. Holistic. Scalable.
We support pharmaceutical companies not just in updating their CRM systems, but in fundamentally reimagining them. Our approach combines strategic consulting, technical implementation, and change enablement — always with a strong focus on measurable business value.
Our Framework:*
In a tailored executive workshop, we define your strategic goals, prioritize relevant use cases, and co-create a clear North Star vision with measurable success metrics.
We assess your current data model, CRM customizations (e.g. Veeva Vault or IQVIA), and system integrations to identify migration blockers, readiness gaps, and critical areas that require adjustments for a smooth transition.
Based on this analysis, we develop a long-term CRM vision and a detailed rollout plan — including phases, milestones, and risk management — to ensure your transformation remains scalable and controllable.
We design role-based training paths, support the development of super-user communities, and create communication toolkits to actively engage your teams in the change process. This builds acceptance, minimizes resistance, and ensures the long-term success of your platform.
This lays the foundation for a scalable, future-ready CRM architecture — one that connects processes, breaks down silos, and delivers real business value.
* We are happy to tailor a proposal based on your specific goals and requirements.
Next-Gen CRM Readiness Offers – available until December 2025
Take advantage of the Veeva/Salesforce split as a strategic momentum.
Our limited Readiness Offers help you make the right decisions now — before operational pressure kicks in. Whether you plan to move to Veeva Vault CRM, Salesforce Life Sciences Cloud, or a custom solution: we support you in building a CRM strategy that is future-proof, compliant, and data-driven.
Our offer – your benefits
Initial assessment of your current CRM landscape & target picture
Quick analysis of data quality and structuring potential
Evaluation of regulatory risks and actionable recommendations
Book your appointment
Want to know how to future-proof your CRM in the pharmaceutical industry? Or ready to take the first step toward a Next-Gen CRM? Let’s talk – we’re happy to advise you.