Technology & Data
A powerful technology and data foundation is crucial for driving innovation, accelerating processes, and ensuring sustainable efficiency. With our approach, we ensure that your systems are scalable, integrated, and aligned with the requirements of modern experience processes.
The goal: a scalable, integrated, and high-performance technology and data foundation that supports all experience and enablement requirements.
Definition of a future-proof architecture (DXP, API-first, multi-brand)
Target vision definition for data structures (CDP, event streams, data layer)
Evaluation of existing platforms and integration landscapes
Development of scalable backend and integration logic (CMS, CRM, e-commerce, tools)
Establishment of a consistent tracking, analytics, and reporting framework
Harmonization of tools and platforms to avoid operational friction
Establishment of a global multi-brand or multi-tenant setup
Use of data for continuous optimization (AI, ML, predictive insights)
Template for technical delivery (blueprints, reusable components)
Future-proof further development through innovation radar, emerging tech, etc.
Future-proofing technology and data now
We develop a scalable and integrated foundation for your business to sustainably strengthen innovation, speed, and efficiency.