Total Experience
Total Experience (TX) is the key to exceptional digital experiences for your customers, touching every interaction point of your brand. With TX, you demonstrably increase both the quantity and quality of interactions and transactions around your brand – positioning your business as a digital champion with measurable competitive advantages.
Total Experience (TX) is the key to exceptional digital experiences for your customers, touching every interaction point of your brand. With TX, you demonstrably increase both the quantity and quality of interactions and transactions around your brand – positioning your business as a digital champion with measurable competitive advantages.
What does Total Experience mean?
Total Experience refers to a holistic ecosystem of skills, services, and experts in digital marketing and consulting. Maximum impact is based on the interaction of the individual areas—tailored to your brand, your goals, and your target groups.
Originally conceived by the Gartner Group as a strategy to intelligently link customer experience (CX), employee experience (EX), and user experience (UX), we now take Total Experience a step further—as a real growth driver for modern brands.
Our TX Services
Our experts implement Total Experience dynamically and flexibly for your business. We adapt quickly to technological changes and market shifts – always developing tailored solutions to meet your specific challenges. The result: measurable added value and a clear improvement in ROI.
At diva-e Conclusion, experienced experts from the following areas work seamlessly together:
UX/UI (user experience and design)
Content (copy, design, video, content maintenance)
SEO & Paid Media
Data Analytics
Business and Technical Consulting
What we offer:
Solid as-is analysis as the foundation for all further steps
Strategic consulting tailored to your goals
Consistent implementation of recommended measures
Use of flexible headless architectures
ntegration of enterprise platforms such as Adobe, SAP, or Salesforce
The result:
A customized approach that elevates your brand to the next digital level.
Total Experience drives your digital transformation – cross-channel, brand-building, and measurably successful.
Use Case – Breaking Down Silos & Unlocking Potential
Total Experience brings together people, expertise, and perspectives that complement each other perfectly – across silos, responsibilities, and traditional agency boundaries. That’s why we speak of an ecosystem that creates real, measurable value.
Your online shop has been losing visibility for months. Sales are stagnating while competitors grow stronger.
What now?
Do you need:
UX/UI experts to review usability and accessibility?
An SEO/SEA agency to boost on-page performance and unlock new traffic sources?
A content team to modernize your messaging – optimized for Google, social platforms, and AI models?
Or a consultancy to help you optimize internal structures and teams?
With Total Experience, we connect exactly these competencies in one holistic approach.
What that means:
UX/UI experts enhance the user journey – intuitive, accessible, conversion-driven
SEO & Paid experts increase visibility and performance across key channels
Consultants analyze structures, processes, and technology – and make them future-ready
We bring together the right people with the right skills to take your business to the next level.
And we don’t work side by side – we work together:
Short coordination paths instead of long email loops
Combined analyses that lead to concrete action
Agile processes that turn data into insights, and insights into long-term success
An online shop that is easy to find, inspires, and sells. That is our promise. That is Total Experience.
Data-Driven and Future-Ready with AI
With Total Experience, we make decisions based on current, reliable data.
Success isn’t left to chance – it’s driven by our data and analytics experts.
KPI-driven
Based on your business strategy and jointly defined KPIs, we track and document progress from day one in a live dashboard.
Metrics include revenue, conversion rates, brand visibility, registered users, and followers – all aligned with your strategic goals.
AI-driven
AI is a key performance driver in all TX disciplines.
Whether in analysis, content creation (text, image, video, podcast), localization, quality assurance, or idea generation – we use the diva-e Composable AI Suite (CAIS) where it delivers measurable gains in efficiency and speed, without compromising quality.
You benefit from reduced time and cost across all projects.
Based on your business strategy and jointly defined KPIs, we track and document progress from day one in a live dashboard.
Metrics include revenue, conversion rates, brand visibility, registered users, and followers – all aligned with your strategic goals.
AI is a key performance driver in all TX disciplines.
Whether in analysis, content creation (text, image, video, podcast), localization, quality assurance, or idea generation – we use the diva-e Composable AI Suite (CAIS) where it delivers measurable gains in efficiency and speed, without compromising quality.
You benefit from reduced time and cost across all projects.
Your Benefits with a Total Experience Strategy
We believe that marketing only reaches its full potential – and digital products truly succeed – when the experience is right and fully aligned with your audience's needs.
A digital strategy based on TX offers clear benefits:
Potential Analysis & Optimization Along Your Business Value Areas
In online commerce, three things matter most:
Brand visibility, the uniqueness and relevance of your offers, and a seamless user experience – whether online, on social media, or at the point of sale. We analyze your current state, uncover potential, and define realistic future goals – for the coming months and long term.
Our services lead to measurable business success and significantly improve your ROI.
Journey Mapping & Seamless Communication
From persona creation and UX/UI to performance marketing – we develop a coherent, high-impact customer experience.
Always KPI-driven and aligned with your value areas, we sustainably increase visibility, organic traffic, conversions, and customer loyalty.
This gives you a competitive edge, growing market share, and lasting audience trust.
Your Entry into the TX World
With our TX Audit, we identify the key levers for a stronger digital brand presence – combining user behavior, content, design, technology, and data.
Audit goals:
Improve the effectiveness, relevance, and performance of your measures
Optimize across all channels and for all target audiences
Focus on tailored value areas instead of one-size-fits-all
Typical questions:
How visible and consistent is your brand across digital touchpoints?
How well does your communication address audience needs?
How smooth is the user experience – from first contact to conversion?
Our audit provides a prioritized, cross-functional analysis – as a solid basis for strategic decisions.
AI solutions and smart implementations help you standardize and accelerate routine tasks in marketing and internal communication – with no loss in quality.
In our workshop, we show how to achieve tangible value using the diva-e Composable AI Suite (CAIS) and tools like ChatGPT, Gemini, and others.
Use cases include:
Copywriting for websites, intranet, and digital content
Content localization for global markets
Customer journey optimization through smart UX/UI design
AI-generated visuals and design assets
Efficient SEO task execution – from keyword research to meta descriptions
We use proven prompt frameworks that make planning and execution faster, more affordable, and scalable.