dmTECH

dmTECH and diva-e: Creating digital success together


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Challenge
Challenge

Digital growth

During the many years of close cooperation with dmTECH, diva-e colleagues have been involved in the development of numerous successful digital products and solutions. The cross-functional teams use agile working methods like Scrum. The successful projects include the introduction of the online shop dm.de and of the family programme glückskind. These products are continuously improved through the further development of the user experience.

Together with dmTECH we have already implemented numerous successful projects to jointly drive the digital growth of dm-drogerie markt. Supporting the launch of the online shop dm.de and the development of a new online platform, with the men's platform SEINZ as the first use case, are examples of how we, as dmTECH's integrated transactional experience partner, are setting new standards in software development and digital consulting.
Björn Stieler
Managing Director diva-e Platforms Karlsruhe
Implementation
Implementation

diva-e has been involved in the development of numerous and successful digital products and solutions during its long cooperation with dmTECH. dmTECH's latest project: The development of a new, revised online platform. diva-e is involved in the first use case on the new online platform, the men's platform SEINZ, by supporting with software development on the basis of innovative technologies as well as consulting on software architecture.

Result
Result

Measurable digital success and emotional customer experiences.

Thanks to the agile implementation of a wide variety of projects and solutions, dmTECH achieves digital success and thus increases online turnover and coverage from dm.de. diva-e actively supports dmTECH as a long-standing partner. A/B-testing in the online shop is the basis for strategic decisions on further developments. dmTECH gains additional insights through the jointly set up tracking system. Based on detailed analyses, the digital experts measure the success of their software developments and optimise them sustainably. Customer insights enhance a customer-centric approach through the personalisation of content.

Keyfacts

7

years of close cooperation between dmTECH and diva-e

Cooperation

holistic consulting and support for digital projects such as online platforms or online marketing

Projects

cooperation in agile, interdisciplinary teams for digital success

Teams