Edeka Food-Platform

Retail giant shops with diva-e

E-food platform

For EDEKA, a group of companies in the German retail sector, diva-e has developed a platform for the food online trade. The e-food platform provides a good customer experience and increased transactions in digital commerce.

Technical implementation and connection
Customised solutions for individual requirements
More flexibility through agile working methods

Your contact person

Nadine Lott

Head of CC PM & Agile Consulting

+49 721 92060 835

nadine.lott@diva-e.com

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Sprints

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1.040

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Objective

CUSTOMISABLE E-FOOD PLATFORM

The goal of the joint project of diva-e and EDEKA Nord is an adaptable online platform that covers the individual requirements of independent retailers and can be connected to existing systems such as the merchandise management system, the image database and the product information system.

Implementation

COMPREHENSIVE IN-HOUSE DEVELOPMENTS

The specialists from diva-e developed the EDEKA online platform on the basis of the open-source CMS Hippo/Bloomreach and the shop solution Konakart, which was supplemented with extensive in-house developments. The special focus was on the scalability and performance of the solution. You can learn more about all the technologies used in our case study.

find out more in our case study (German only)

Result

SCALABLE PLATFORM

Considering the connection to existing systems, diva-e developed an adaptable and scalable online platform for EDEKA Nord, which enables the independent merchants of EDEKA Nord to connect their market and offer their assortment in a saleable way. Even after the go-live, diva-e is responsible for the permanent development and expansion of the EDEKA online shop. All advantages for customers and store managers are shared in our case study.

Visit the EDEKA NORD SHOP

diva-e impressed us with their project experience and technological expertise during the tendering phase. During the project, we also benefited from their employee’s extensive Scrum know-how and together, using an agile approach, we were able to create a completely new platform, which can potentially be made available in the future to all retailers in the EDEKA network interested in cross-channel.

Jannes Reimers

EDEKA ZENTRALE AG & Co. KG