HomeAway

Development of a content marketing and SEO strategy

SEO

In SEO consulting, we consider the following points:

  • Crawling of the existing website

  • Checking status codes of URLs

  • Building websites (technical)

  • Compliance with general

  • SEO rules (URLs, linking, among others)

  • Page structure / information architecture

  • Loading times

  • Checking for duplicate content

  • Content use and preparation

  • Responsiveness

From the status quo, we derive tailored actions so that you can optimise your website and its findability in search as well as offer the best possible user experience.

SEA

SEA stands for search engine advertising and refers to advertisements posted on search engines. The best-known provider with the furthest reach in Germany is Google with AdWords. Here, advertisements can be placed on Google Universal Search, Google Display Network (third party sites) and on YouTube. Microsoft, the main competitor, offers a similar platform with Bing Ads but with far less reach.

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Christian Paavo Spieker
Your contact person
Christian Paavo Spieker
Founder & CEO diva-e Advertising

Contact us and discover more!