Thomas Cook

SEO and SEA for the former travel pioneer

A content marketing and SEO strategy is the engine of a successful e-business

We successfully worked for Thomas Cook for several years and together we developed a content marketing, SEO and SEA strategy for the tour operator. We derived the appropriate measures from the status quo and optimised the website and its searchability. This enabled us to offer the best possible user experience.


During SEO Consulting, we consider the following points:

  • Crawl on the existing website

  • Testing URL status codes

  • Website construction (technical)

  • Compliance with general SEO principles (including URLs, linking)

  • Page structure / Information architecture

  • Loading times

  • Checking for duplicate content

  • Content deployment and editing

  • Responsivity

Using the status quo as a starting point, we derive the appropriate measures to optimise your website and its findability in search engines and to provide the best possible user experience.


SEA stands for Search Engine Advertising and involves placing advertisements on search engines. Google with AdWords is the most well-known and far-reaching provider within Germany. Advertisements can appear here on Google Universal Search, on the Google Display Network (third-party sites) and on YouTube. The competition from Microsoft also offers a similarly aligned platform in BingAds, but this offers less coverage.

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