Three Steps to the Optimal B2B Customer Journey
From Awareness to Closing: The Most Important KPIs and Best Practices – Including a Practical Checklist
In an increasingly digital B2B world, it's no longer just the product that counts - it's how you get there. This guide shows how you can use powerful product information management (PIM) and the right KPIs to optimize your customer journey based on data - from the first contact to long-term customer loyalty.
From the first interaction to customer loyalty: learn how to optimize your B2B customer journey based on data - with clear KPIs and best practices.
Current studies on customer expectations
The three most important steps to a successful B2B customer journey
Step 1: Understand the customer journey
Step 2: Define relevant KPIs
Step 3: Set up your PIM smartly
Checklist for self-assessment