The Digital Experience Playbook for Financial Service Providers

The financial industry is in the midst of a profound digital transformation. What once took place at the bank counter now happens on the smartphone – faster, more intuitive, and increasingly emotion-driven. Across all age groups – even among those over 75 – online banking usage has nearly doubled in recent years.

Yet many financial apps still lag behind the seamless experiences customers have come to expect. Our new Digital Experience Playbook for Financial Service Providers shows how banks and insurers can turn these expectations into lasting customer relationships.

What's Inside?

• Industry insights into new customer requirements

• What the industry can learn from e-commerce without breaking the rules

• 9 common UX fails and how to avoid them

• Best practices: Digital experiences that build trust

• Checklist for optimizing your digital services