Internationalisation with AI - dos and don'ts
Localisation and AI - a dream team? Our guide provides a quick overview of the most important factors in localisation and internationalisation with the help of artificial intelligence:
Use of ChatGPT & Co
Comparison of current AI tools
Use cases
Recommendation for action
Frequently Asked Questions (FAQ)
The guide provides an overview of key aspects of internationalization and localization supported by artificial intelligence. It explains how AI tools can be used for translation, content adaptation, and keyword research. At the same time, it highlights limitations and risks of using AI. The focus is on practical recommendations for international markets.
The guide is aimed at content owners, marketing teams, localization managers, and product managers. It is relevant for organizations rolling out digital content or platforms internationally. Roles responsible for multilingual websites, SEO, and content strategies are particularly addressed.
AI supports internationalization by automating translations, keyword analysis, and initial content adaptations for different markets. It can speed up processes and support scalability. However, human review and cultural adaptation are required to ensure high-quality results.
Recommended practices include clearly defining target markets and using AI as a supportive tool. AI is especially suitable for first drafts, translations, and research tasks. Outputs should be reviewed by native speakers and adapted both linguistically and culturally.
It is not recommended to publish AI outputs without review or to ignore cultural specifics. Directly transferring keywords without local search analysis can also lead to poor results. Missing quality assurance increases the risk of misunderstandings and reduced relevance.
Challenges mainly involve accurately reflecting cultural nuances and local search intent. AI outputs may be factually correct but linguistically or culturally inappropriate. Combining automation with quality control requires clearly defined processes.
The guide is available as a downloadable PDF document. It is structured as a text-based resource with practical recommendations for using AI in internationalization projects. The content is suitable for independent reading and internal distribution.
The Guide is only available in german.