The market for digital experience services in Germany

This year, Lünendonk again surveyed 21 leading DXS service providers and 166 user companies in Germany, Austria and Switzerland, analysing forecasts and trends in digital marketing, digital commerce and the development of digital business models.

The result is an 87-page survey that focuses on the following topics

• The market for digital experience services in Germany, including portfolio focus areas and analysis of leading DXS providers

• Developments and trends in the DXS market from a provider perspective

• Focus: The role of AI and MarTech in the customer journey – with a digression on how generative AI and agentic AI are changing the world of marketing

diva-e Conclusion was evaluated as part of the internationally active Conclusion Ecosystem.