The market for digital experience services in Germany

This year, Lünendonk again surveyed 24 leading DXS service providers and 148 user companies in Germany, Austria and Switzerland, analysing forecasts and trends in digital marketing, digital commerce and the development of digital business models.

The result is an 86-page survey that focuses on the following topics

• The digital experience services market in Germany

• Revenue trends & forecasts, investment planning

• The role of nearshore and offshore delivery, end-to-end customer journey and generative AI

• The key DX technologies

• Current challenges and solutions