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The New IT Project Paradigm: Less Is More

13 Aug 2026
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How standardization, AI and productized services are transforming digital projects and creating more space for innovation and competitive advantage.

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AI Radar
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B2C | B2B  | 1 Oct 2026
The Interface Is Dying. The Invoice Isn't.
AI agents are changing more than how software is used. Explore the impact on licensing, UX, contracts and IT costs – and what enterprises should prepare for now.
Jasmin Guthmann
Jasmin Guthmann
AI Agent
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AI  | 30 Sept 2026
AI Success Starts Before the Project Does
Learn how to build a strong foundation for scalable AI and agentic AI applications – from data and processes to integration, governance, and security.
Nadine Lott
Nadine Lott
Conclusion Connect
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AI  | 24 Sept 2026
Conclusion Connect Recap
What does it take to turn AI into real business value? Explore the key takeaways from Conclusion Connect on AI, data, processes and customer experience.
Porträt von Dorothee Haensch
Dorothee Haensch
DDP
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B2B | B2C | News & Trends  | 22 Sept 2026
Are You Ready for the Digital Product Passport?
Find out how a Digital Product Passport Audit assesses your product data, processes and systems and identifies the next steps toward DPP readiness.
Porträt von Dorothee Haensch
Dorothee Haensch
AI Agents
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AI  | 7 Sept 2026
Agentic AI for your Business
What is Agentic AI and how can businesses use AI agents? Explore use cases, requirements, security and the Agentic AI Audit.
Porträt von Dorothee Haensch
Dorothee Haensch
AI Radar
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B2C | B2B  | 3 Sept 2026
The Missing Line Item
Why do so many AI pilots fail? Jasmin Guthmann explores why Agentic AI requires more than tools — and what businesses need to do next.
Jasmin Guthmann
Jasmin Guthmann
E-Commerce Office
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B2C | B2B  | 25 Aug 2026
How to Choose the Right E-Commerce Platform
How do you choose the right commerce platform? Discover 8 key criteria for selecting a scalable, future-ready e-commerce platform.
Porträt von Dorothee Haensch
Dorothee Haensch
B2B Sales
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B2B | B2C  | 20 Aug 2026
Customers Don’t Search for Article Numbers
How ifm is transforming product search with an AI application assistant. Learn how data, LLMs and domain expertise create reliable AI-powered product advice.
Porträt von Jochen Binder
Jochen Binder
Handshake
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AI | Transformation  | 13 Aug 2026
The New IT Project Paradigm: Less Is More
How standardization, AI and productized services are transforming digital projects and creating more space for innovation and competitive advantage.
Porträt von Sirko Schneppe
Sirko Schneppe
Business Meeting
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B2C | B2B  | 6 Aug 2026
Choosing a CMS: How to Find the Right Platform
How to choose the right CMS: Key criteria, common pitfalls and practical tips for evaluating platforms that fit your business and digital landscape.
Anne Brosch Portrait
Anne Brosch
CRM Team
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B2C  | 6 Aug 2026
Choosing the Right CRM
Learn how to choose the right CRM step by step—from defining your requirements to successful implementation.
Porträt von Dorothee Haensch
Dorothee Haensch
AI Radar
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B2C | B2B  | 6 Aug 2026
The Emperor’s New Agents
Why do so many AI pilots fail? Jasmin Guthmann explores why Agentic AI requires more than tools — and what businesses need to do next.
Jasmin Guthmann
Jasmin Guthmann
Tech Office
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Transformation | AI  | 30 Jul 2026
How to Find the Right PIM System for Your Business
Whether you're selling through an online shop, marketplace, print catalog, or sales app, product information must be accurate, consistent, and available across all channels. For many businesses, this has become a major challenge: product data is spread across multiple systems, processes have evolved over time, and every update requires manual effort. As businesses expand into new sales channels, add more languages, or grow their product portfolios, complexity increases significantly. In addition, today's customers expect complete and reliable product information, regardless of where they interact with your brand. Inaccurate data, inconsistent descriptions, or missing information directly impact the customer experience, conversion rates, and ultimately business success. A Product Information Management (PIM) system provides the foundation to address these challenges. It centralizes product information, standardizes processes, and ensures that every channel accesses the same reliable data source. However, this is where the real challenge begins for many organizations: Which PIM system best fits your business requirements? Choosing a PIM system should not be based solely on features or vendor rankings. The deciding factor is how well the solution aligns with your business processes, existing technology landscape, and long-term strategic goals. Implementing a PIM is not simply a software decision—it is a strategic investment in future-proof commerce and product experience management.
Porträt von Dorothee Haensch
Dorothee Haensch
man uses tablet
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B2C | B2B  | 22 Jul 2026
How AI Is Redefining Product Search
The AI Product Advisor transforms standard product search into an intelligent shopping experience that understands the target audience’s actual search intent and provides relevant product recommendations directly within the store.
Porträt von Dorothee Haensch
Dorothee Haensch
Vendor Lab Day
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B2B  | 14 Jul 2026
Tech Evaluation Lab Day
This post covers the mechanism that closes the gap: a structured Tech Evaluation Lab Day designed to test fit rather than features before a contract is signed.
Alexander Neuhausen
Alexander Neuhausen
UX Team
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B2C  | 9 Jul 2026
Accessibility Audit: How Accessible Is Your Website, Really?
Digital experiences should be easy for everyone to use—regardless of individual abilities or the devices they use. For businesses, however, achieving this is often a challenge. Websites and applications typically evolve over many years, with new features added and content continuously expanded.
Porträt von Dorothee Haensch
Dorothee Haensch
Dev Team
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B2B  | 30 Jun 2026
5 Signs your digital platform is limiting growth
Most companies don't realize their digital platform is holding them back until the symptoms become impossible to ignore. Revenue stalls. Competitors move faster. Internal teams spend months on changes that should take weeks. And when leadership finally asks what went wrong, the answer is usually framed as a technology problem. It rarely is just a technology problem. The real causes tend to be strategic: a mismatch between digital ambition and business reality, an operating model that can't support what the platform promises, structural gaps in the technology landscape that no single tool upgrade will fix, and a budget that feeds maintenance instead of growth. These problems don't announce themselves loudly. They accumulate quietly, and by the time they surface, the cost of correction has multiplied. This post describes five patterns we see repeatedly in B2B enterprises; that signal a digital platform is no longer enabling growth but constraining it. If you recognize more than two, the conversation you need to have is probably not about tools. It's about strategy.
Alexander Neuhausen
Alexander Neuhausen
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