dmTECH, diva-e, and Storyblok completely rethought the career portal for dmTECH and dm. The Masterclass at OMR 2025 offered exclusive insights into the project – from the first pain points to the rollout in 14 countries.

Companies that actively retain customers reduce their customer acquisition costs (CAC), increase customer lifetime value (CLV), and ensure sustainable growth. Targeted Conversion Rate Optimization (CRO) helps increase repeat purchases, prevent churn, and develop personalized measures.

Many e-commerce applications have gaps in security monitoring - the so-called application security gap. Recent cases show how real and business-threatening these security gaps can be - even for global brands with extensive IT resources

The online conference diva-e Conclusion Growth Leaders 2025 offered valuable insights into current trends around artificial intelligence and its role in strategic business management. Experts from various industries presented concrete examples of how companies can create real value through the targeted use of AI.

Targeted conversion rate optimization (CRO) in the decision phase ensures that users do not abandon the purchase but successfully complete it. In addition, optimizing this phase has a direct influence on the retention phase - because a smooth checkout process increases both customer satisfaction and the repurchase rate.

This article provides an overview of the key aspects of AEMaaCS content migration and introduces essential tools like the Content Transfer Tool, Content Copy Tool, AEM Easy Content Upgrade, and the Package Manager.

The goal of conversion rate optimization (CRO) in the consideration phase: to build trust, reduce uncertainty, and provide relevant information in order to gradually guide users toward the next stage – the purchase decision.

Anyone who wants to stay competitive in retail today must consistently put customers at the center and offer them a seamless and consistent shopping experience across multiple channels. This includes interacting with them through various touchpoints.

In this first article of the series on the various stages of the customer journey, we focus on the awareness phase and highlight the most effective methods for this stage.

What exactly does the end of the Veeva-Salesforce era mean for users of these tools? What alternatives are available? And why is now the ideal time to review your CRM strategy?

As part of the iBusiness online conference "Customer Experience 2025," digital experts shared exciting insights – from practical tips and real-world experiences in transformation and CX projects to strategic impulses for your business. Among them: Boris Bohn, Head of Consulting & Experience at diva-e. In his presentation, he demonstrates why concrete use cases are crucial to the success of digital projects – especially when it comes to deploying new technologies like AI. This article summarizes the key takeaways – including the recording of the talk.

In an increasingly saturated retail market and a highly competitive environment, customer loyalty has become a crucial success factor. Those who not only attract customers but also inspire long-term loyalty benefit sustainably — and measurably.

Social commerce is far more than just a retail trend. Consumer buying behavior has changed significantly in recent years, and the merging of social media and e-commerce plays a key role in that transformation.

The use of artificial intelligence (AI) in retail is opening up a wide range of new opportunities. It’s no longer just a “nice-to-have” — it has become a strategic necessity. AI is transforming how retailers understand their customers, engage with them, and optimize their business processes. From personalizing the customer journey to implementing dynamic pricing, AI offers entirely new ways to revolutionize the shopping experience while increasing operational efficiency. But what does it really take to implement AI successfully? What foundations - from the data structure to the technology - need to be created and where do the greatest opportunities lie?

Find out how you can optimize your loyalty program, identify weaknesses and improve customer retention.

Learn how Adobe Content Analytics uses AI to provide deeper insights into content performance - for better decisions and more targeted marketing.

Testing is more than most people assume. It’s not just the responsibility of testers. To ensure quality across a project, the entire team must be involved. Every role contributes to the success of testing efforts. Let’s walk through the development lifecycle and explore how each project role can help build quality from the start.

Adobe offers two powerful tools for email marketing: Adobe Campaign and Adobe Journey Optimizer (AJO). Both support multilingual campaigns, but rely on different methods and features.

How can brands ensure their products appear in these AI-generated responses? The answer lies in Generative-AI Optimization (GAIO), also known as Large Language Model Optimization (LLMO) or Generative Engine Optimization (GEO).

At the Adobe Summit 2025, a wide range of innovative developments in digital marketing were unveiled. In this article, we take a look at the key innovations, exciting highlights, and explore the opportunities these open up for companies in today’s digital marketing landscape.

In the context of conversion rate optimization, a testing tool enables companies to test different versions of their website or app to find out which variant works best. These tools perform A/B tests or multivariate tests to analyze user behavior and make data-based decisions to optimize the user experience.