How does testing AI software differ from other applications and tools, and which methods are most effective? This article provides the answers.

The term Total Experience (TX) is still unfamiliar to you? No problem – in this article, we explain how Total Experience is structured, what benefits it brings to your business, and the steps to achieve optimal TX.

Responsible AI stands for a responsible and ethically sound approach to artificial intelligence. Companies that aim to implement trustworthy AI need clear guidelines, technical control mechanisms, and consistent governance structures.

Germany is taking major steps to become more digitally secure: On June 30, 2025, the Federal Cabinet adopted the draft law to implement the EU Directive NIS 2.

A deleted value in the Salesforce Lead suddenly reappears? Welcome to the “Field Sync Pain” in Account Engagement. We explain why this happens – and how we solved the issue with a smart workaround.

Selecting new technologies and tools is a central challenge for many companies. The right technology choice can simplify processes, enhance competitiveness, and enable new digital business models – provided it fits the specific needs of the organization. But in today's fast-moving tech landscape, how do you make the right decision? This article outlines what truly matters in a successful tech evaluation.

In both B2B and B2C, it’s no longer just the product that determines success, but the entire digital buying experience. Customers expect consistent, relevant, and up-to-date information – across all channels. But this is precisely where many companies struggle, especially in the B2B sector. Why? Because product data in B2B is more complex than in B2C: often siloed, inconsistent, or not available fast enough. The solution? A powerful Product Information Management (PIM) system. But how exactly does a PIM system impact the customer journey? That’s what we’ll explore in this article.

Whether in IT, customer service, or marketing – many companies are already working with GenAI tools like ChatGPT, Gemini and others. But a new trend is rapidly gaining traction: AI Agents.

The customer journey in the B2B sector is complex and multifaceted. Today, companies increasingly rely on digital touchpoints to attract and retain new business customers – which presents them with unique challenges.

This article explains why a Security Operations Center (SOC) is essential for protecting your customer portal – and which factors are crucial when building one.

Confusing structures, missing information, or complicated processes lead top talents to drop out before even getting in touch with the company. This is exactly where the candidate experience comes in – as a central element of a strong employer brand and modern recruiting.

In this article, we explain why a data-driven view of your B2B customer journey is critical for sales success — and how to create real value in every phase.

We’re observing an increasing trend—companies relying on standardized rewards: generic vouchers, points for mass-market goods, or irrelevant discounts. In short: what’s meant to build loyalty can quickly backfire.

Applicants today have more choices than ever – they make decisions quickly, digitally, and with a critical eye. In a job market where qualified professionals are in high demand, first impressions matter. And those impressions often begin with the first click on your careers site.

Loyalty programs are often used – but how many of them deliver real and measurable value for your customers and your business? Often, it’s not a lack of ideas, but a lack of clarity and strategy. In the end, successful customer retention must be measurable and actively manageable.

In an increasingly digitized world, the demands on cybersecurity are growing – especially in large, interconnected IT landscapes. One scenario we often observe in practice: companies with complex software and tool architectures lack a complete overview of their cybersecurity risks – making it difficult for them to effectively manage or proactively prevent threats.

Targeted conversion rate optimization (CRO) can help boost customers’ willingness to recommend and actively involve them in brand communication during the advocacy phase.

dmTECH, diva-e, and Storyblok completely rethought the career portal for dmTECH and dm. The Masterclass at OMR 2025 offered exclusive insights into the project – from the first pain points to the rollout in 14 countries.

Companies that actively retain customers reduce their customer acquisition costs (CAC), increase customer lifetime value (CLV), and ensure sustainable growth. Targeted Conversion Rate Optimization (CRO) helps increase repeat purchases, prevent churn, and develop personalized measures.

Many e-commerce applications have gaps in security monitoring - the so-called application security gap. Recent cases show how real and business-threatening these security gaps can be - even for global brands with extensive IT resources

The online conference diva-e Conclusion Growth Leaders 2025 offered valuable insights into current trends around artificial intelligence and its role in strategic business management. Experts from various industries presented concrete examples of how companies can create real value through the targeted use of AI.