The implementation of a new system – whether CRM, ERP, or CDP – is a complex project for any company. In the pharmaceutical industry in particular, the requirements are especially high and decisive for the success of a migration: data must not only be consistent but also legally watertight

On September 15th, the Salesforce Partner Day took place in Munich – and it was all about two key topics: the new Life Sciences Cloud (LSC) and Agentic Enterprise. diva-e Conclusion was of course on site – here are the news and highlights:

Today, digital experiences determine whether visitors become loyal customers – or whether users drop out after the very first contact. Optimizing individual touchpoints in isolation is no longer enough. What really counts is the interplay: How well do strategy, design, content, technology, and operational execution fit together? This is exactly where our Total Experience (TX) Audit comes in. It looks at the entire value chain – from the first search to everyday use. This reveals where experiences already convince, where friction occurs, and which measures have the greatest impact on growth and efficiency. In this article, you will learn how to create holistic interplay across all areas instead of perfecting individual silos.

For many years, the branch was the heart of every bank. Products were explained, contracts were signed, and most importantly: trust was built. Customers knew “their” advisor, and banks were tangible and present in their communities. With the ongoing digitalization of the industry, this model is rapidly losing relevance. According to a Bitkom study, over 85% of Germans now use online banking across all age groups. Even among those over 75, usage has almost doubled in just a few years. The consequence: personal touchpoints are becoming increasingly rare. Nearly all banking transactions can now be handled conveniently online, making branch visits unnecessary for many. This fundamentally changes how banks are perceived.

The discussion about AI in companies is no longer a vision of the future. While the first wave automated processes and the second wave supported employees with generative AI, we are now at the beginning of the third wave: autonomous digital agents. But how can these be scaled, deployed securely, and linked to measurable business value? One possible answer: Agentforce – Salesforce’s platform for autonomous AI agents. Combined with CRM, it opens up entirely new ways to leverage customer data intelligently, create personalized experiences in real time, and seamlessly orchestrate business processes across departments.

The selection of new technologies is no longer just an IT issue for B2B companies. It determines how efficiently internal processes run, how quickly new business models can be implemented – and how well companies can compete in an increasingly digital market. At the same time, technology selection has become more complex: the market offers countless solutions that differ in functionality, costs, integration capability, and future viability. While standard software was often seen as “one-size-fits-all” in the past, companies today face the challenge of finding a solution that fits their specific situation – and does so in the long term. But this is exactly where the dilemma begins. Let’s dive deeper!

Not all test automation is created equal. Various types of automation solutions exist, each with unique characteristics and trade-offs. Not all test automation is created equal. Various types of automation solutions exist, each with unique characteristics and trade-offs.

Global healthcare is undergoing rapid change in order to meet increasing demand, demographic shifts, and rising costs – including in Germany.

Digital transformation has never been faster than in recent years. And 2026 will bring many new developments.

Let’s take a look at the fundamentals of SEO to get a better understanding of why traditional methods of digital optimization may not work as well under the new frontier of genAI-powered search experiences. To help you navigate this rapid change and turn trend buzzwords into actionable insights, we have summarized the most important developments for 2026 in a concise and clear format:

The pharmaceutical industry operates in a tension between strict regulations and growing pressure to develop digitally and customer-focused. In this context, Customer Relationship Management (CRM) has evolved from a pure documentation tool to a strategic instrument.

In this article, Alexander Nauhausen, Solution Architect and Technology Advisor at diva-e Conlusion, shares his expert knowledge gained from numerous projects—from initial questions to success factors and trends in tech consulting.

The pharmaceutical and life sciences industry faces a fundamental challenge: not only collecting vast amounts of data but also using it effectively. Customer Relationship Management in the pharmaceutical industry has therefore become a decisive success factor in this sector. Modern CRM systems make it possible to transform data into valuable information and, ultimately, actionable insights. This enables better decision-making, optimized processes, and more targeted support for patients, healthcare professionals, and business partners. In this blog post, we show you which areas particularly benefit from this.

How does testing AI software differ from other applications and tools, and which methods are most effective? This article provides the answers.

The term Total Experience (TX) is still unfamiliar to you? No problem – in this article, we explain how Total Experience is structured, what benefits it brings to your business, and the steps to achieve optimal TX.

Responsible AI stands for a responsible and ethically sound approach to artificial intelligence. Companies that aim to implement trustworthy AI need clear guidelines, technical control mechanisms, and consistent governance structures.

Germany is taking major steps to become more digitally secure: On June 30, 2025, the Federal Cabinet adopted the draft law to implement the EU Directive NIS 2.

A deleted value in the Salesforce Lead suddenly reappears? Welcome to the “Field Sync Pain” in Account Engagement. We explain why this happens – and how we solved the issue with a smart workaround.

Selecting new technologies and tools is a central challenge for many companies. The right technology choice can simplify processes, enhance competitiveness, and enable new digital business models – provided it fits the specific needs of the organization. But in today's fast-moving tech landscape, how do you make the right decision? This article outlines what truly matters in a successful tech evaluation.

In both B2B and B2C, it’s no longer just the product that determines success, but the entire digital buying experience. Customers expect consistent, relevant, and up-to-date information – across all channels. But this is precisely where many companies struggle, especially in the B2B sector. Why? Because product data in B2B is more complex than in B2C: often siloed, inconsistent, or not available fast enough. The solution? A powerful Product Information Management (PIM) system. But how exactly does a PIM system impact the customer journey? That’s what we’ll explore in this article.

Whether in IT, customer service, or marketing – many companies are already working with GenAI tools like ChatGPT, Gemini and others. But a new trend is rapidly gaining traction: AI Agents.