Kai Hilsenbek
Kai Hilsenbek
About the author

As Strategic Account Manager at diva-e Conclusion, Kai supports companies in successfully implementing data-driven strategies since 2025. Prior to this, he spent over ten years supporting numerous clients and projects in the brand and retail environment - with a focus on e-commerce, pricing, market intelligence and digital shelf analytics.

Kai Hilsenbek Articles

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Onlineshop Interface on Tablet
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B2C  | 15 May 2025
What Really Makes Online Shops Successful?
Anyone who wants to stay competitive in retail today must consistently put customers at the center and offer them a seamless and consistent shopping experience across multiple channels. This includes interacting with them through various touchpoints.
Kai Hilsenbek
Kai Hilsenbek