The discussion about AI in companies is no longer a vision of the future. While the first wave automated processes and the second wave supported employees with generative AI, we are now at the beginning of the third wave: autonomous digital agents. But how can these be scaled, deployed securely, and linked to measurable business value? One possible answer: Agentforce – Salesforce’s platform for autonomous AI agents. Combined with CRM, it opens up entirely new ways to leverage customer data intelligently, create personalized experiences in real time, and seamlessly orchestrate business processes across departments.