As part of the iBusiness online conference "Customer Experience 2025," digital experts shared exciting insights – from practical tips and real-world experiences in transformation and CX projects to strategic impulses for your business. Among them: Boris Bohn, Head of Consulting & Experience at diva-e. In his presentation, he demonstrates why concrete use cases are crucial to the success of digital projects – especially when it comes to deploying new technologies like AI. This article summarizes the key takeaways – including the recording of the talk.