Companies that actively retain customers reduce their customer acquisition costs (CAC), increase customer lifetime value (CLV), and ensure sustainable growth. Targeted Conversion Rate Optimization (CRO) helps increase repeat purchases, prevent churn, and develop personalized measures.

Targeted conversion rate optimization (CRO) in the decision phase ensures that users do not abandon the purchase but successfully complete it. In addition, optimizing this phase has a direct influence on the retention phase - because a smooth checkout process increases both customer satisfaction and the repurchase rate.

The goal of conversion rate optimization (CRO) in the consideration phase: to build trust, reduce uncertainty, and provide relevant information in order to gradually guide users toward the next stage – the purchase decision.

In this first article of the series on the various stages of the customer journey, we focus on the awareness phase and highlight the most effective methods for this stage.

In the context of conversion rate optimization, a testing tool enables companies to test different versions of their website or app to find out which variant works best. These tools perform A/B tests or multivariate tests to analyze user behavior and make data-based decisions to optimize the user experience.

Find out what significance means in A/B testing, how the p-value works and which KPIs you should pay attention to. Your guide for well-founded CRO decisions!

Find out which tools are really worthwhile and how you can use them strategically: A/B testing, heat maps, user tracking and more.

In a world in which users are overwhelmed by information, personalization is the key to capturing attention and increasing conversion rates. This article shows how dynamic content, personalized recommendations and analysis of user behavior can help to create tailored experiences that truly engage - and drive long-term growth as part of your overall CRO strategy.

Conversion Rate Optimization (CRO) relies on data. But which metrics and KPIs truly matter?