The online conference diva-e Conclusion Growth Leaders 2025 offered exciting insights into current trends surrounding artificial intelligence and its role in strategic business management. Experts from various industries showcased concrete examples of how companies can create real value through the targeted use of AI.
You missed the event? No problem – this article provides a brief summary of the highlights as well as the full recording as an on-demand video.
Artificial Intelligence in Practice – From Ambition to Business Value
Fabian Huck, Director AI Solutions at diva-e Conclusion, opened the conference by addressing the biggest challenge for many companies: implementing new AI strategies in a way that delivers measurable results. His approach: clear AI use cases, defined KPIs, and scalable technology.
You can find this part, including concrete examples, in the recording starting at minute 02:00.
The Shift in Marketing: "The Era of New Answers"
David Shell, professor of marketing at Northwestern University, highlighted a major shift in user search behavior: traditional search engines are losing relevance, while AI-based Large Language Models (LLMs) like ChatGPT are set to dominate information retrieval in the future.
Brands must therefore adapt to the “Answer Era” – moving away from traditional SEO and toward GEO – Large Language Model Optimization. This is the only way for companies to ensure visibility in AI-generated answers.
You can find this part in the recording starting at minute 23:40.
Learn more about generative AI optimization and SEO for AI here.
AI in Customer Service: Value-Added Self-Service
AI in Action: Frank Knobloch, Head of Global E-Commerce & Platform Development at SMA Solar Technology AG, used real-world examples to demonstrate how practical AI use cases can quickly deliver results, even in established industries – such as AI-powered download centers using natural language processing to improve access to technical documentation.
This is just one prime example of AI self-service solutions that boost both customer satisfaction and efficiency.
More use cases can be found in the video starting at minute 58:00.
Use Case: AI-Driven Workforce Planning at KLM
Luc Bams, data scientist, and Erik Jan Hengstmenge, director of business development at Conclusion Intelligence, presented a particularly complex application of artificial intelligence:
At KLM Royal Dutch Airlines, an AI system is used to optimize pilot scheduling – a classic example of workforce optimization through AI. The tool reduces planning time from two weeks to just a few hours, improves transparency, and increases employee satisfaction.
More on this use case is available starting at minute 60:20.
On-Demand Video: The Full Conference
The Key Takeaways
Humans and AI Work Best Together
Artificial intelligence does not replace humans – it supports them. It takes over repetitive tasks and creates space for more meaningful work. Especially in sensitive areas such as aviation or energy, human decision-makers remain indispensable.
Implementing AI Successfully – Step by Step
Instead of waiting for perfect conditions, companies should start small, test, and learn. This way, artificial intelligence can be gradually and effectively integrated – not as a short-term trend, but as a long-term growth driver.
Every Area Needs Its Own AI Solution
The conference made it clear: AI works differently in every industry. In marketing, it’s about visibility in AI-generated answers; in energy, it’s about better customer service; in aviation, it’s about smarter workforce planning. To realize the value of AI, businesses need to understand the opportunities specific to their industry.
Conclusion: AI as a Strategic Tool for Business Growth
The diva-e Conclusion Growth Leaders 2025 conference impressively demonstrated how versatile artificial intelligence can be used in businesses in 2025 – from automated marketing processes and AI self-service solutions to complex planning algorithms.
The Key Success Factors are:
realistic goal setting
clearly defined AI use cases
continuous learning
and close integration of human expertise and AI technology
Want to learn more about how you can leverage AI for your business? Our experts are happy to support you!
