LinkedIn Live Sessions
Total Experience Breakfast

Interview with Markus Walter, Head of SEO at diva-e

SGE stands for Search Generative Experience and marks a significant step in the evolution of Google’s search engine. Google’s introduction of SGE is a direct response to the integration of ChatGPT into Bing’s search engine. This new approach to search offers many opportunities but also presents challenges. In the kickoff of our webinar series, we explored what these are and how businesses can navigate them with insights from our SEO expert. Markus Walter, Head of SEO, sat down with Katrin Menzel, Head of Marketing (both from diva-e), for an in-depth interview.


The following questions were addressed in the interview:

• What is SGE and how does it work?

• What impact can SGE have on search?

• How can SEOs prepare for SGE?

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Interview with Stefan Trebbin, Head of Experience at diva-e

For the past 15 years, UX has been shaped by the insights of the Nielsen Norman Group, focusing on customers and their needs. However, due to the current market pressures on businesses and their performance metrics, new approaches are required.

At the same time, emerging technologies like AI are playing an increasingly important role in optimized persona mapping. Ultimately, it’s about how companies can strategically engage and "connect" with their users. What does all this have to do with Obama’s election campaign, and what can businesses learn from it? Find out in our recorded interview with Stefan Trebbin, Head of Experience at diva-e.

Key questions addressed in the interview:

• Why has traditional UX largely failed?

• How did Obama’s campaign become the groundbreaking concept for the next generation of UX?

• Why is AI making the 1000-Persona approach obsolete?

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Interview with Oliver Ibelshäuser, Head of Content Marketing at diva-e

AI was one of the hottest topics in 2023. Since the release of ChatGPT 3.5 in the fall of 2022, businesses have gained entirely new possibilities in automated content creation. However, significant risks, such as copyright and data privacy issues, remain largely open to interpretation.

This raises important questions: How should companies approach AI? How can they use AI effectively and profitably? What steps can be taken to mitigate risks? And how is the role of the editor evolving? Oliver Ibelshäuser, Head of Content and content expert at diva-e, addressed these questions in an interview with Katrin Menzel, Head of Marketing at diva-e.

Key questions answered in the interview:

• What does AI mean for content production?

• AI & Copyright: How should companies handle it?

• Reality Check of Best Practices: What works, and where are the limitations?

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Interview with Miriam Bah, Accessibility Expert at diva-e

On June 28, 2025, the European Accessibility Act (Directive (EU) 2019/882) will come into effect, setting accessibility requirements for digital products and services. This legislation mandates that businesses make their offerings accessible to all users.

The new legal framework introduces both challenges and opportunities for businesses. To understand what the EAA entails and the benefits it offers to providers and users alike, watch the interview with our accessibility expert Miriam Bah and Katrin Menzel, Head of Marketing at diva-e.

Key questions answered in the interview:

• What is digital accessibility?

• What is the EAA, and when does it come into effect?

• What challenges and opportunities does it present?

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