Challenges and opportunities for the B2B sector in the automotive industry

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The automotive industry is a key driver of the global economy - especially for the B2B sector. The interaction between automotive manufacturers, suppliers, dealers and other players in the value chain is facing a change that brings with it a host of old and new challenges. At the same time, however, this also means a great opportunity to optimize processes on the basis of data, generate new revenue opportunities and establish yourself as a manufacturer, supplier or service provider as the market leader - provided that you understand the new requirements of the market and adapt to them technologically.

In this Blueprint, we will explain some of the most important challenges for the B2B sector in the automotive industry and outline concrete solutions on how market participants can benefit from this change.