Personnel reinforcement for diva-e: With more than 15 years of experience, Katrin Menzel will take over responsibility for the marketing activities of the leading German digital service provider headquartered in Munich as Head of Marketing. The 43-year-old moves to diva-e from a leading position at xChange Solutions, Berlin, and will be responsible in particular for the strong positioning of the 900-strong company, which recently unveiled its new corporate identity. She will also focus on targeted employer branding and campaign management for various target industries.
Menzel will be based at the company's Berlin office and is looking forward to the new challenge: "diva-e is a company with a very dynamic development and considerable growth in recent years. Its positioning as a digital full-service partner and thought leader in many areas, its ever-increasing international presence and its focus on future industries are very appealing to me in this role." She is very much looking forward to supporting the new claim "We put the passion in transaction" in the future and also filling diva-e's marketing with passion, she says.
Menzel earned her degree in economics at Saarland University and studied for two semesters at the University of Karlstad in Sweden. Before becoming Head of Demand Generation at xChange Solutions, Menzel worked for several years in various positions of responsibility at well-known software companies, including Sage and Optimizely, most recently as Senior Director Global Field Marketing.
Her more than 15 years of marketing experience will now be put to good use at diva-e. Sirko Schneppe, Founder & CCO at diva-e: "With Katrin Menzel, we have gained a highly qualified expert and are delighted to welcome her to our team. With her know-how, she will be a great asset to diva-e's continued success." He is very much looking forward to working with her, he emphasizes.