Preparing product data for targeted customer communication
Data is the key to turning customer interactions into a real user experience and optimising internal and external processes: Our diva-e digital experts provide consulting and implementation services for Product Information Management (PIM) systems so that you can easily capture, enrich and optimise important data. The PIM system of the innovative provider and diva-e technology partner Akeneo supports you to successfully use the data volume in your company.
Akeneo's PIM system enables retailers and manufacturers to easily capture, enrich and optimise their product data - ensuring a complete customer experience across all sales channels. Just as diva-e, Akeneo has extensive project experience and an extensive network. 180 employees at Akeneo ensure that 60.000 systems are successfully in use by more than 300 customers. As a Solution Partner, diva-e offers you access to this Open Source concept, which scores with maximum usability and flexible interfaces to third party systems.
Centralise your product data
With the Product Information Management System from Akeneo, diva-e helps you to centralise and optimise all marketing and technical information around your products. This includes product history, comprehensive descriptions, media files, technical specifications and design data.
Who benefits from PIM systems
A PIM system benefits marketers who want a cross-channel product display as well as buyers in improving supplier relationships. A PIM system also supports the consistent and clear structure of data within the organisation and, thus, data governance. E-commerce managers learn how the quality of product data affects online sales.
PIM: Your advantages
Learn more about our PIM services here.
Collect, enrich, distribute: 3 steps to success
With Akeneo and diva-e, you can set up a successful PIM system in three steps. In the first step, you collect all company relevant data from existing internal and external sources via API or file import and define which data you want to integrate into your product catalogue. Therefore, you prioritise the different data sources.
The next step focuses on controlling and optimising the product data. For this purpose, add marketing or technical data to your product descriptions. After that, classify and assign the data to different catalogues. Step two also includes translation into different languages as well as workflow and review cycles. This also includes checking the data quality for completeness and relevance.
The final step focuses on managing all sales channels. To do this, you need to compile data catalogues and assign them to the respective channels. You decide where your data will be played out. With the Web-2-Print software from Akeneo you can also produce printed catalogues effortlessly.
Akeneo is characterised by an intuitive user interface that is easy to configure. Especially the collaboration with different users with different permissions as well as freely selectable referencing is supported. Furthermore, Akeneo's PIM allows easy integration of external systems via APIs or standardised exports and imports, thus increasing flexibility.