First-class customer experiences through content and commerce integration
For everything related to the Bloomreach Experience Cloud
Unlock the full potential of your customer data with a Customer Data Platform
For everything related to the Bloomreach (formerly Exponea) CDP
With the Bloomreach Experience Cloud to holistic digital success
Bloomreach offers its customers a flexible and above all holistic digital experience platform that combines content and commerce functions. As a leading international platinum partner, diva-e uses the Bloomreach Experience Cloud to create world-class customer experiences. The fusion of content and commerce, supported by AI-driven search software, makes the Bloomreach Experience Cloud an efficient tool in online business.
The focus of the technology partnership between diva-e and the software producer Bloomreach is the convincing user experience. The intensive and long-standing cooperation of the two digital experts creates solutions with which customers conquer the online business. For the numerous successful projects with well-known customers, diva-e was awarded the platinum partnership within a remarkably short time. With the most Bloomreach developers worldwide, diva-e has comprehensive Bloomreach Content expertise. The excellent product knowledge is the basis with which the diva-e experts always find the best solution from the customer's perspective in every project situation.
Two functions from one digital hand
The Bloomreach Experience Cloud (brX) provides customers with a combination of the benefits of the Bloomreach Search and Merchandising (brSM) and Bloomreach Content products. Bloomreach Search and Merchandising has established itself as an industry leading AI driven search, SEO and product merchandising tool.
Characteristics of brSM are:
Semantic search that delivers accurate results
Search algorithms that are adapted to the business objective
Bloomreach Content offers:
An open and flexible content management system
A strong platform for headless architectures
Integration of a single page application and customisable REST APIs
A highly scalable architecture through cloud hosting
Zero downtime
Privacy by Design according to the basic data protection regulation
The strength of the entire Bloomreach platform lies in its ability to integrate seamlessly into an existing environment through integration, unrivalled flexibility, complete multi-channel and machine-learning personalisation and relevance.
Advantages of the Bloomreach Experience Cloud
Target-group-specific approach: personalisation for content and commerce
Cloud or On Premise: suitable operating scenarios for every application
E-commerce integration: fast project implementation by using Commerce Accelerators for the major commerce platforms (such as SAP Commerce Cloud, Salesforce Commerce Cloud and Spryker)
Not only the digital experts of diva-e appreciate the advantages of the Experience Cloud - Bloomreach is also referred to as visionary in the Gartner Quadrant 2020.
Two functions from one digital source - the Bloomreach Experience Cloud
The Bloomreach Experience Cloud (brX) enables the best possible e-commerce experiences for B2B and B2C. It is the leading solution to combine a modern API-first and "headless" solution with intelligent personalisation and optimisation technology. This makes it possible to provide users and customers with relevant, contextual and consistent product and content experiences across all websites, apps and other interaction points.
„Headless" e-commerce is the future
brX enables a headless strategy with contemporary API-first architecture so you can innovate and respond quickly to market changes and evolving customer expectations. Use intuitive marketing and merchandising tools to intelligently optimise customer experiences and add industry-leading search capabilities - creating exceptional experiences that help grow your business.
The difference between Headless Experience Cloud and Headless CMS
Content and e-commerce solutions with "headless" architecture solve a variety of problems. They enable fast test-deployment-release cycles and allow developers to work with a modern, lightweight front end like React or Angular. But gaps remain that need to be identified and understood if your websites and applications are to generate more revenue.
The brX offers all the benefits of a headless CMS plus powerful marketing and merchant tools like preview, in-line editing, AI-based search, personalisation, optimisation and A/B/n testing. Furthermore, Bloomreach Experience Cloud enables the design of unique user experiences to help businesses grow and innovate faster. The Bloomreach Experience Cloud (brX) delivers a combination of the benefits of the Bloomreach Search and Merchandising (brSM) and Bloomreach Content products. Bloomreach Search and Merchandising has established itself as an industry-leading, AI-driven search, SEO and product merchandising tool.
Bloomreach Search & Merchandising (brSM)
brSM is the leading AI-powered website search. It increases your revenue opportunities as well as your website traffic and conversion rate.
Cross-device search & merch - discovery makes it possible to provide website users with a customised, personalised search and navigation experience. brSM provides a set of algorithms and advanced merchandising tools to optimise each visitor's search, navigation and overall website experience. To further specify the product grid, your Bloomreach Content is constantly learning thanks to machine learning and user behavior analysis.
Help visitors find your products quickly
Products can be found faster thanks to the brSM
Semantic search
To serve up accurate search results, brSM uses natural language processing, advanced attribute extraction, and data from past website visitor behavior. Artificial intelligence also supports finding the most relevant products for users.
1:1 Personalisation
brSM analyses your customers' preferences in real time and can therefore adjust results accordingly in the shortest possible time. Irrelevant search results or overwhelm due to a too large and unspecific product selection thus become a thing of the past.
Customisable algorithm
To seamlessly align brSM with your online structure and business goals, the search algorithm is customisable to your KPIs and data such as profit margin, sales and returns data. You can also control ranking rules or attributes to narrow down search results.
Generate more traffic for your website
Increase organic search traffic
Using Bloomreach SEO (brSEO), Bloomreach indexes all website content to analyse the search and buying behavior of your relevant target audience. This allows you to optimise the content on your website, fill content gaps, and promote products so that you are found more often organically.
Improved findability
With the help of brSM, you can optimise the link structure on your website to ensure better findability of your website and products. In terms of your customers' organic searches, you can additionally add crawlable content on certain pages to increase relevance and also increase your chance of making more sales.
Characteristic of brSM are:
Semantic search that delivers accurate results.
Search algorithms that are adapted to the business goal
Bloomreach Content
Bloomreach Content is an open and flexible CMS designed for developers and marketers. As an original headless CMS, Bloomreach Content allows developers to quickly create and integrate with systems. While designed for speed, it also offers best-in-class personalisation and channel management features for marketers to improve results.
Flexibility thanks to "headless" architecture
Manage all possible touchpoints
From mobile to TV to stadium screens to non-existent screens, Bloomreach Content helps you create and control any touchpoint.
Single page web applications specifically for marketers
Bloomreach Content offers the best of both worlds for developers and marketers. Integrate SPAs into the CMS and use features such as integrated CMS preview, drag & drop and in-context editing.
Customisable REST APIs
Go beyond the pre-built standard connectors of a Software-as-a-Service CMS. Leverage existing tools and data to secure future technology investments.
Highly scalable architecture
As a PaaS, Bloomreach Content is designed for highly scalable architectures. If required, you can add more capacity in minutes with just a few clicks to safely handle peak loads or large event-driven customer demands.
Zero-downtime provisioning
Implement changes without interrupting ongoing operations. The Bloomreach Content's system architecture has zero downtime, is designed for high-performance environments and can therefore ensure the highest levels of data security and system availability at all times.
Personalise the user experience of your website visitors
Omnichannel personalisation in Bloomreach Content
Personalise all content and services across all touchpoints - including 'headless' use cases such as single page web apps (SPAs) and connected devices.
Dynamic Targeting
Combine your customer data with analysed user data to improve your customers' user experience. Use data based on devices, locations, product inventory, CRM data, search times or even weather, among others.
Compatibility
By choosing Bloomreach Content and the Java CMS behind it, you have a powerful tool to develop exactly the web content you need. Open and extensible APIs are available in all layers of the architecture to seamlessly integrate Bloomreach Content into your existing application architecture.
Characteristics of Bloomreach Content are:
Open and flexible content management system
A strong platform for headless architectures
Integration of a single page application and customisable REST APIs
A highly scalable architecture through cloud hosting
Zero downtime
Privacy by Design in compliance with the General Data Protection Regulation
The strength of the entire Bloomreach platform lies in its ability to fit seamlessly into an existing environment through integration, unrivalled flexibility, full multichannel and machine learning personalisation and relevance.
Advantages of the Bloomreach Experience Cloud (brX)
Target group-specific addressing: personalisation for content and commerce
Cloud or on premise: suitable operating scenarios for every use case
E-commerce integration: fast project implementation through the use of commerce accelerators for the major commerce platforms (such as SAP Commerce Cloud, Salesforce Commerce Cloud and Spryker)
Not only diva-e's digital experts appreciate the benefits of the Experience Cloud - Bloomreach is also named as a visionary in the Gartner Quadrant.
Bloomreach (formerly Exponea) CDP - Tailored Customer Data Platform with diva-e
The number of relevant marketing channels has been increasing rapidly in recent years. The collected data on your users creates the basis for making your marketing more targeted. But to do this, the data must first be brought together, structured and analysed. A Customer Data Platform (CDP) from our partner Bloomreach provides a solution - and we take care of the tailored implementation.
Combining online and offline data
It has become clear that a strict separation of online and offline is neither sensible nor practicable. Both "worlds" are closely intertwined. Marketing measures should therefore be holistically coordinated with both areas. But it is precisely this linkage of the different channels that becomes a challenge when collecting data, as different tracking solutions are used in each case that do not communicate with each other.
Bloomreach therefore offers the possibility to integrate and link numerous online and offline sources. This results in a better overall picture of really all marketing measures.
How to use the collected data
Thanks to extensive automation, Bloomreach can independently discover new data and enrich existing user profiles. Once the data sets have been merged in the CDP, they can be used profitably. With Bloomreach CDP, you only need one software solution: it not only collects data, but also offers functions to generate new customers, increase conversions and build customer loyalty. Bloomreach also allows you to integrate third-party tools for additional functionality.
Experience in B2B & B2C
Bloomreach offers established solutions for all markets and, most importantly, many interesting options for businesses. It is irrelevant for this Customer Data Platform whether you are active in B2B or B2C business. The CDP can be further adapted and individualised according to your own wishes and is already prepared for the future integration of new tools.
As SaaS in the cloud, you don't have to worry much about the scalability and performance of the solution. If native integration of marketing suites is not possible, we are happy to assist with customisation according to your specifications.
About the new Customer Data Platform from Bloomreach (formerly Exponea)
We help e-commerce businesses turn visitors into loyal customers and create exceptional customer experiences through relevant as well as consistent communications that have a long-term and highly positive impact on your customer relationships. Bloomreach offers an end-to-end customer data platform that combines advanced customer data analytics with omni-channel campaign execution. This not only enables deeper customer understanding, but also the set-up and delivery of highly personalised campaigns to individual target customers across their preferred channels. The platform maximises revenue and optimises branding spend by reaching the right customer with the right message at the right time. Learn more at www.bloomreach.com
diva-e Data Business Competencies
Our specialists at diva-e offer comprehensive competencies in the areas of data business, operations and software. We accompany you from the decision to the operation of your customer data platform: With our data and tech know-how, we already support you in the collection of the use cases that are essential for you and in the process of technology selection. Our implementation experts take over the adaptation to your exact requirements.
With the support of diva-e and Bloomreach, you can get more out of your data.
Due to the use of a wide variety of marketing channels, the amount and variety of customer-related data has increased dramatically in recent years. That's the good news! But many companies face the challenge of consolidating this data and structuring it in such a way that it can be used for targeted marketing. Bloomreach's Customer Data Platform (CDP) creates the basis for a centred customer view by consolidating, analysing and structuring data. We at diva-e provide support during the implementation.
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What can a Customer Data Platform (CDP) do?
Data is still used far too little in a purposeful way to improve the bottom line and the customer experience. The number of touchpoints is increasing rapidly, so the corresponding background data must be processed quickly in order to meet the enormously increased customer expectations. A Customer Data Platform accelerates these processes. A Customer Data Platform is a database software that creates permanent and consistent records of customer data and attributes and uses them to derive complete and individual customer images. To do this, the CDP collects first-party customer data (transactional, behavioural and demographic) from a variety of sources and systems and links this information to customers who have provided the data.
