DCX Transformation
A consistent, personalized customer experience across all channels is crucial to creating real added value for your target group. Our DCX transformation is tailored to the actual needs of your target groups and ensures that brands, segments, and regions are served optimally.
The goal: a consistent, personalized customer experience across all channels—based on real customer needs and clearly defined value contributions.
Prioritization of relevant customer journeys
Identification of touchpoints and use cases
Derivation of value proposition logic for brands, segments, and regions
Design of cross-channel experience mechanisms (entry points, routing, UX layers)
Development of testing, optimization, and personalization frameworks
Introduction of cross-channel campaign mechanisms and journey governance
Establishing consistent experience standards across brands, markets, and channels
Scalable implementation models for personalization and automation
Consolidation of front-end components (design systems, reusable modules)
Contact us now
Start your cross-channel transformation today! We will show you specific measures you can take to consistently improve customer experiences and scale them sustainably.